Graphic Designer at Pavago in Colombia, Colombia

Graphic Designer (Brand, Ads & Marketing Campaigns) – Remote | LATAM (Colombia, Mexico, Argentina, Brazil)

Position Type: Full-Time Remote Working Hours: U.S. Client Business Hours

About the Role

We’re hiring a Graphic Designer to own the creation of high-impact visual assets across brand, marketing, and campaigns.

This role is ideal for someone who understands that: 👉 Design is not just aesthetics — it drives engagement, clicks, and conversions

You will work across social media, ads, web, and print, owning the full design process from concept to delivery while ensuring everything is on-brand, high-quality, and performance-driven.

What You’ll Be Responsible For

Marketing & Campaign Design (Core Focus)

• Design high-performing visuals for:
  • Social media (LinkedIn, Instagram, Facebook)
  • Paid ads (Meta, Google Display)
  • Email campaigns
  • Presentations & sales decks
• Translate campaign ideas into clear, compelling visual concepts
• Create multiple variations for A/B testing

Brand Identity & Consistency

• Build and maintain:
  • Logos
  • Typography systems
  • Color palettes
  • Visual guidelines
• Ensure consistency across all channels and formats

Digital & Web Design

• Design:
  • Web banners
  • Landing page graphics
  • Digital ad creatives
• Optimize designs for:
  • Mobile
  • Desktop
  • Social platforms

Motion & Multimedia (Bonus Skillset)

• Create:
  • GIFs
  • Simple animations
  • Motion graphics using Adobe After Effects
• Support light video or campaign edits

Tools & Design Stack

• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Figma
• Canva

Collaboration & Workflow

• Work closely with marketing, product, and sales teams
• Align designs with messaging and campaign goals
• Incorporate feedback quickly and efficiently
• Manage multiple projects with tight deadlines

File Management & Delivery

• Deliver assets in multiple formats:
  • AI, PSD, PNG, PDF
• Maintain organized libraries of:
  • Templates
  • Assets
  • Brand materials

What Makes You a Strong Fit

• You design with intent and performance in mind
• You are fast, organized, and detail-oriented
• You can adapt your style across brands and campaigns
• You understand how design impacts:
  • CTR
  • Engagement
  • Conversions

Required Experience & Skills

• 2+ years of professional graphic design experience
• Strong portfolio (branding + marketing + digital assets)
• Advanced proficiency in:
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
• Experience designing for:
  • Social media
  • Ads
  • Print

Nice to Have (Top Candidates)

• Motion graphics using Adobe After Effects
• Experience with:
  • Figma
  • Canva
• Background in:
  • Marketing agencies
  • SaaS
  • E-commerce
• Experience working with performance marketing teams

Key Metrics for Success

• On-time delivery of design work
• ≤ 2 revision cycles per project
• Strong stakeholder satisfaction
• Consistent brand execution
• Improved campaign performance (CTR, engagement rates)

Why This Role Stands Out

• Full ownership of brand + campaign visuals
• Work on real marketing impact (not just internal design tasks)
• Exposure to performance-driven creative strategy
• Opportunity to grow into Senior Designer / Creative Lead

Ready to Apply?

If you:

• Have a strong design portfolio
• Understand both creative + performance design
• Want to work on real campaigns with measurable impact

👉 Apply now with your portfolio.