GoHighLevel Marketing Operations Specialist at Pavago · Colombia

GoHighLevel Marketing Operations Specialist (GoHighLevel + Social Media + Executive Operations) – Remote | PST Hours

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours (PST Required)

About the Role

We’re hiring a highly organized and execution-focused GoHighLevel Marketing Operations Specialist to support marketing execution, executive operations, CRM workflows, content coordination, and community management for a fast-growing entrepreneurial business.

This is not a strategy-only marketing role.

This is a hands-on execution role for someone who:

• Thrives in fast-moving startup environments
• Loves systems, structure, and organization
• Takes ownership of follow-through
• Can manage multiple workflows without things slipping through the cracks

You will play a critical role in keeping:

• Marketing campaigns
• Social media content
• CRM systems
• Onboarding workflows
• Communication pipelines
• Community operations
• Executive coordination

running smoothly every day.

What You’ll Own

Executive & Operational Coordination

• Manage scheduling, calendar coordination, and administrative workflows
• Organize operational trackers and internal systems
• Support leadership with communication and day-to-day execution
• Maintain structured documentation, files, and process organization
• Identify workflow gaps and proactively improve operational efficiency

Social Media & Marketing Execution

• Create, schedule, and publish content across:
  • LinkedIn
  • Facebook
  • Instagram
  • Online communities
• Manage:
  • Comments
  • Direct messages
  • Community engagement
  • Social interactions
• Track engagement metrics and maintain reporting dashboards
• Support campaign launches and promotional initiatives

GoHighLevel CRM & Email Marketing

• Build and manage workflows inside GoHighLevel
• Create and optimize:
  • Automations
  • Nurture sequences
  • Email campaigns
  • Follow-up systems
• Maintain clean CRM records and accurate pipeline management
• Ensure all lead and participant communication is handled on time

Content & Program Support

• Edit short-form videos and marketing clips using:
  • Veed
  • Opus Clips
  • Canva
  • Similar editing tools
• Format:
  • Guides
  • Workbooks
  • Scripts
  • Cheat sheets
  • Digital resources
• Ensure brand consistency across all content and materials

Community & Membership Administration

• Support participant onboarding and communication
• Organize and maintain digital program materials
• Track member progress and updates
• Troubleshoot minor platform or account issues
• Ensure a smooth participant experience throughout programs

Research & Lead Generation

• Research Ideal Client Profiles (ICPs)
• Build prospect lists and outreach databases
• Support lead generation campaigns and outreach execution
• Compile reports and research findings for leadership

Administrative & Communication Support

• Maintain organized inbox management and communication systems
• Prioritize urgent requests and ensure proper follow-through
• Keep shared files, folders, and workflows clean and accessible
• Support day-to-day business operations and coordination

What Makes You a Strong Fit

• You are highly execution-oriented and reliable
• You naturally create structure and organization
• You communicate clearly and professionally
• You thrive in startup environments where priorities move quickly
• You take ownership instead of waiting for instructions
• You are proactive, detail-oriented, and operationally strong
• You enjoy balancing operations, marketing, and coordination work

Required Experience & Skills

• Experience in:
  • Executive Assistant
  • Marketing Coordinator
  • Operations Support
  • Virtual Assistant
  • Marketing Operations roles
• Experience supporting:
  • Founders
  • Coaches
  • Startups
  • Entrepreneurial businesses
• Strong experience with:
  • GoHighLevel
  • CRM systems
  • Marketing automations
• High proficiency in:
  • Google Workspace
  • Google Sheets
  • Google Calendar
  • Google Drive
• Experience with:
  • Canva
  • Veed
  • Opus Clips
  • Short-form editing tools
• Strong understanding of:
  • LinkedIn
  • Facebook
  • Instagram
  • Online community management
• Strong written English communication skills
• Excellent multitasking and organizational abilities
• Ability to work independently with minimal supervision

Nice-to-Have Experience

• Experience inside:
  • Coaching businesses
  • Agencies
  • Creator businesses
  • Membership communities
• Familiarity with:
  • Paid ads
  • Landing pages
  • Funnels
  • Email marketing strategy
• Experience using:
  • Slack
  • Notion
  • Airtable
  • ClickUp
  • HubSpot

What a Typical Day Looks Like

• Schedule and publish social media content
• Manage GoHighLevel workflows and email campaigns
• Respond to DMs and participant inquiries
• Coordinate operational and administrative tasks
• Update CRM pipelines and contact records
• Edit short-form marketing content
• Support onboarding and membership communication
• Conduct lead research and organize outreach data
• Ensure leadership stays organized and operationally supported

In short: You are the operational backbone behind marketing execution, CRM systems, communication, and day-to-day coordination.

Key Metrics for Success (KPIs)

• Consistent and timely social media publishing
• Clean and organized CRM/workflow management
• High engagement and responsive communication
• Zero missed follow-ups or participant gaps
• Well-maintained program materials and systems
• Strong operational reliability and execution quality

Why This Role Stands Out

• Work directly with entrepreneurial leadership
• High ownership and visibility across the business
• Blend of:
  • Marketing
  • Operations
  • Executive support
  • Content coordination
• Exposure to modern marketing automation systems
• Opportunity to improve and optimize workflows
• Remote flexibility in a fast-growing environment

Interview Process

• Initial Screening Call
• Marketing & Systems-Focused Interview
• Practical Task (Content or Workflow Exercise)
• Final Interview
• Internal Review & Approval
• Offer & Onboarding

Apply Now

If you:

• Love organization and execution
• Enjoy supporting fast-moving businesses
• Are comfortable inside GoHighLevel and marketing systems
• Thrive balancing operations, content, and communication

This role is a strong fit for highly organized operators who can keep marketing systems, workflows, and day-to-day execution running smoothly in a fast-paced business environment.