Email Marketing Specialist at Pavago in Pakistan, Pakistan

Email Marketing Specialist (HubSpot, Klaviyo, Campaigns & Automation – Remote, U.S. Hours)

About the Role

We’re hiring an Email Marketing Specialist to build and optimize email campaigns, automation workflows, and audience segmentation that drive engagement and revenue.

In this role, you’ll own the full lifecycle — from campaign creation and list management to deliverability and performance optimization.

If you’re experienced with ESP platforms, email copywriting, and data-driven optimization, this role is for you.

Responsibilities

Campaign Development & Execution

• Build and launch campaigns using:
  • HubSpot
  • Klaviyo
  • Marketo
  • Mailchimp
  • ActiveCampaign
• Write subject lines, email copy, and CTAs tailored to audience segments
• Design responsive email templates (basic HTML/CSS edits as needed)

Audience Segmentation & List Management

• Manage and maintain databases (20k–200k+ contacts)
• Segment audiences by:
  • Persona
  • Lifecycle stage
  • Engagement level
  • Geography
• Clean lists regularly (remove bounces, inactive users, spam risks)

Automation & Nurture Programs

• Build drip campaigns, nurture sequences, and behavioral workflows
• Set up flows such as:
  • Lead nurturing
  • Re-engagement
  • Abandoned cart sequences
• Test workflows to ensure accurate execution

Deliverability & Compliance

• Monitor inbox placement and sender reputation
• Manage:
  • SPF, DKIM, DNS settings
  • Suppression lists
• Ensure compliance with:
  • CAN-SPAM
  • GDPR
  • CCPA

Performance Optimization

• Run A/B tests on subject lines, content, CTAs, and send times
• Analyze key metrics:
  • Open rates
  • CTR
  • Conversions
  • Unsubscribes
• Continuously improve campaigns based on performance data

Reporting & Analytics

• Build weekly and monthly performance reports
• Track revenue attribution using ESP, CRM, and analytics tools
• Present insights and recommendations to marketing and sales teams

Requirements

• 2+ years of experience in email marketing
• Proficiency in at least one ESP:
  • HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign
• Strong skills in:
  • Excel / Google Sheets (segmentation, VLOOKUPs, pivot tables)
• Basic knowledge of HTML/CSS for email templates
• Strong copywriting and attention to detail
• Comfortable working remote during U.S. business hours

Nice to Have

• Experience managing 50k+ contact databases
• Familiarity with deliverability tools (Litmus, GlockApps, Postmark)
• Experience in SaaS, e-commerce, or B2B services
• Experience integrating ESPs with CRM systems (Salesforce, HubSpot)

Tools & Tech

• HubSpot / Klaviyo / Marketo / Mailchimp / ActiveCampaign
• Excel / Google Sheets
• Google Analytics / Looker / CRM dashboards
• Deliverability tools (Litmus, GlockApps, Postmark)

Why Join

• Own and scale email marketing as a core revenue channel
• Work in a data-driven, performance-focused environment
• Direct impact on engagement, conversions, and revenue growth
• Opportunity to test, build, and optimize campaigns at scale
• Fully remote role with strong ownership

What Success Looks Like

• Strong open rates (20–40%) and CTR (3–5%+)
• Continuous improvement in conversion rates
• Low bounce rate (<2%) and unsubscribe rate (<1%)
• Clear and accurate revenue attribution
• Clean, healthy, and well-segmented email database

Apply Now

If you’re an Email Marketing Specialist who can build campaigns, optimize performance, and drive revenue through email, we’d love to hear from you.

Apply now and help scale high-performing email marketing systems.