Digital Marketing Specialist - Email, Paid… at Pavago · Colombia

Digital Marketing Specialist – Email, Paid Media & Lead Generation | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute multi-channel campaigns that generate leads, improve conversions, and drive measurable business growth.

This is a hands-on role spanning email marketing, paid advertising, social media, landing pages, marketing automation, and analytics. You’ll work closely with sales to improve lead quality and campaign performance.

What You’ll Do

• Plan, launch, and optimize digital marketing campaigns
• Manage email marketing and lead-nurture campaigns
• Support paid search and paid social campaigns
• Create and optimize landing pages and campaign assets
• Coordinate content across social media channels
• Maintain marketing automation workflows
• Monitor website traffic, leads, and conversion performance
• Analyze campaign results and recommend improvements
• Collaborate with sales to improve lead quality and conversion
• Test messaging, campaigns, and funnels to improve performance

Requirements

• 2+ years of digital marketing experience
• Hands-on experience with:
• Email marketing
• Social media
• Paid advertising
• Digital analytics
• Familiarity with Google Analytics and marketing automation tools
• Strong understanding of lead generation and conversion funnels
• Strong analytical and copywriting skills
• Comfortable tracking campaign performance and making data-driven improvements
• Ability to execute independently in a remote environment
• Strong written and verbal English communication

What Success Looks Like

• Consistent growth in qualified leads
• Improved campaign and landing-page conversion rates
• Strong email and nurture campaign performance
• Efficient paid media execution
• Reliable marketing automation workflows
• Better lead quality and sales conversion

Interview Process

1. Initial Screening Call
2. Spark Hire Video Interview
3. Recruiter Interview
4. Client Interview
5. Offer & Onboarding

Apply Now

If you’re a hands-on digital marketer who understands email, paid media, social, automation, analytics, and lead generation, apply now to help build campaigns that turn marketing activity into measurable growth.

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