Digital Marketing Specialist at Pavago · KENYA

Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours

🚀 About the Role

At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.

This is a hands-on, execution-first role — not strategy-only.

You will:

• run and scale Google Ads campaigns
• manage social media engagement and content execution
• improve SEO and organic visibility
• continuously test, analyze, and optimize performance

If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.

🎯 What You’ll Own

1. Google Ads & Paid Search (Primary Focus)

• Manage campaigns across:
  • Search
  • Display
  • Remarketing
• Conduct keyword research and structure campaigns for performance
• Write and test high-converting ad copy
• Optimize key metrics:
  • CPC
  • CTR
  • Conversions
  • ROAS
• Manage budgets, bidding strategies, and targeting
• Identify and implement performance improvements

2. Social Media Execution & Engagement

• Manage engagement across:
  • Instagram
  • Facebook
  • LinkedIn
• Respond to comments, DMs, and audience interactions
• Support:
  • content scheduling
  • caption writing
  • post optimization
• Monitor engagement metrics and audience growth

3. SEO & Organic Growth

• Conduct keyword research using tools like:
  • SEMrush
• Optimize:
  • metadata
  • content
  • internal linking
• Support technical SEO improvements
• Track:
  • keyword rankings
  • organic traffic
• Identify content gaps and growth opportunities

4. Reporting & Performance Tracking

• Track performance across:
  • paid campaigns
  • social channels
  • organic traffic
• Analyze data using:
  • Google Analytics 4
• Prepare reports with:
  • insights
  • recommendations
• Maintain clean documentation of campaign updates and changes

✅ What Makes You a Strong Fit

• You are execution-focused — you actually run campaigns
• You make decisions based on data, not assumptions
• You’re comfortable managing multiple campaigns simultaneously
• You continuously test, iterate, and improve performance
• You balance:
  • performance metrics
  • creative execution

📌 Requirements (Must-Have)

Experience

• 3+ years of hands-on experience managing:
  • Google Ads campaigns
• 3+ years managing social media platforms
• Proven SEO experience using:
  • SEMrush, Ahrefs, or similar tools

Core Skills

• Strong understanding of:
  • CPC
  • CTR
  • conversions
  • ROAS
• Experience with:
  • Google Analytics 4
• Strong written communication and copywriting skills
• Ability to work independently in a remote environment

⭐ Nice to Have

• Experience managing multiple client accounts
• Background in:
  • e-commerce
  • SaaS
  • B2B marketing
• Experience with:
  • A/B testing frameworks
  • conversion rate optimization
• Familiarity with content marketing workflows

🛠️ Tools & Platforms

• Google Ads
• Google Analytics 4
• SEMrush / Ahrefs
• Social media platforms (Instagram, Facebook, LinkedIn)
• Reporting & analytics tools

📅 What a Typical Day Looks Like

• Review campaign performance and key metrics
• Optimize Google Ads campaigns and creatives
• Respond to social media engagement and interactions
• Update SEO content and keyword strategies
• Analyze data and identify optimization opportunities
• Prepare reports and recommendations

In short: You continuously improve traffic, engagement, and conversions across paid and organic channels.

📈 Key Metrics for Success (KPIs)

• Improved Google Ads performance (CPC, CTR, ROAS)
• Growth in social media engagement and audience activity
• Increased organic traffic and keyword rankings
• Accuracy and clarity of reporting
• Consistent campaign optimization and improvement

🌟 Why This Role Stands Out

• True multi-channel ownership (paid + social + SEO)
• Execution-focused role with measurable impact
• Opportunity to work across multiple growth channels
• Performance-driven environment with clear accountability
• Growth opportunities into:
  • Performance Marketing Manager
  • Growth Lead

🧪 Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding

👉 Apply Now

If you:

• enjoy running campaigns and improving performance
• think in terms of metrics and optimization
• like working across paid, social, and SEO channels
• want a role with real impact on growth

this is a strong opportunity to step into a high-impact digital marketing role.