Pavago→
Digital Marketing / Performance Marketing Manager at Pavago in Ghana
Skills
Job Description
Digital Marketing / Performance Marketing Manager – Paid Media & Growth | Remote
Position Type: Full-Time, Remote Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Digital Marketing / Performance Marketing Manager to plan, execute, and optimize performance-driven digital campaigns that generate leads, customers, and measurable revenue.
This is a hands-on, data-driven role for someone who understands how to turn advertising budgets into business results. You’ll manage paid campaigns, analyze performance, improve conversion efficiency, and continuously test audiences, creatives, messaging, and channels.
You’ll be accountable for metrics such as CPL, CAC, ROAS, conversion rates, and revenue impact — not just clicks and impressions.
What You’ll Own
Paid Media & Campaign Management
- Plan, launch, manage, and optimize digital advertising campaigns
- Manage paid media across platforms such as:
- Google Ads
- Meta Ads
- LinkedIn Ads
- Other relevant performance marketing channels
- Monitor campaign budgets, pacing, and overall performance
- Adjust targeting, bids, budgets, and campaign structures based on results
- Ensure campaigns remain aligned with lead generation and revenue goals
Performance Analysis & Optimization
- Track and analyze key performance metrics, including:
- Cost per Lead (CPL)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Cost per Acquisition (CPA)
- Identify underperforming campaigns and diagnose potential causes
- Make data-driven decisions to improve campaign efficiency
- Continuously optimize campaigns based on performance trends
Audience, Keyword & Market Research
- Conduct audience and customer research to improve targeting
- Perform keyword research for paid search campaigns
- Identify new audience segments and targeting opportunities
- Monitor competitor activity and relevant market trends
- Translate research into actionable campaign opportunities
Creative & Landing Page Collaboration
- Collaborate on campaign messaging, offers, and creative direction
- Work with designers, copywriters, or internal stakeholders on advertising assets
- Support landing page optimization to improve conversion rates
- Provide performance insights that help improve:
- Ad copy
- Creative concepts
- Calls to action
- Offers
- Landing pages
Conversion Tracking & Attribution
- Monitor conversion tracking across campaigns and digital channels
- Work with analytics and tracking tools to understand the customer journey
- Ensure campaign performance is measured accurately
- Analyze attribution and identify which campaigns, channels, and audiences drive results
- Troubleshoot tracking inconsistencies when required
Testing & Growth
- Build structured testing plans across:
- Audiences
- Creatives
- Messaging
- Offers
- Landing pages
- Channels
- Run A/B tests and analyze results
- Scale winning campaigns while reducing inefficient spend
- Identify new opportunities to improve acquisition performance
Reporting & Insights
- Create regular campaign performance reports
- Communicate results clearly to leadership and stakeholders
- Highlight performance trends, risks, and opportunities
- Translate campaign data into clear recommendations and next steps
- Maintain visibility into advertising spend and business impact
Requirements
- 2+ years of digital marketing or performance marketing experience
- Hands-on experience managing paid advertising campaigns
- Experience with one or more platforms such as:
- Google Ads
- Meta Ads
- LinkedIn Ads
- Similar paid acquisition platforms
- Strong understanding of digital marketing metrics, including CPL, CAC, CPA, ROAS, CTR, and conversion rates
- Experience managing advertising budgets
- Comfortable analyzing campaign data and making optimization decisions
- Strong understanding of audience targeting and campaign testing
- Strong communication and reporting skills
- Professional working English
- Ability to work effectively in a remote environment
Nice to Have
- Experience with Google Analytics and digital tracking tools
- Experience with conversion tracking and attribution
- Experience optimizing landing pages and conversion funnels
- Familiarity with CRM and marketing automation platforms
- Experience managing campaigns across multiple paid channels
- B2B, SaaS, e-commerce, agency, or lead-generation marketing experience
Tools & Platforms
Google Ads | Meta Ads | LinkedIn Ads | Google Analytics | Conversion Tracking & Attribution Tools | CRM & Marketing Platforms | Google Sheets / Excel
What Makes You a Strong Fit
You’ll likely thrive in this role if you:
- Think in terms of revenue and acquisition efficiency, not vanity metrics
- Are comfortable owning campaign performance
- Enjoy analyzing data and turning it into action
- Know how to balance creative experimentation with performance analysis
- Proactively identify ways to improve CPL, CAC, ROAS, and conversion rates
- Test systematically instead of relying on assumptions
- Can clearly explain campaign performance to stakeholders
What a Typical Day Looks Like
Your day may start by reviewing campaign spend, CPL, CAC, ROAS, and conversion performance across active channels.
You’ll optimize campaigns, research new audiences or keywords, review creative performance, collaborate on landing pages and messaging, verify conversion tracking, and launch new tests.
You’ll also prepare performance reports and identify opportunities to scale successful campaigns or improve underperforming ones.
In short: you turn paid media budgets into measurable leads, customers, and revenue through continuous testing and optimization.
Key Metrics for Success
- Cost per Lead (CPL)
- Customer Acquisition Cost (CAC)
- Cost per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Lead and customer conversion rates
- Advertising budget efficiency
- Qualified leads and customers generated
- Revenue attributed to marketing campaigns
- Performance improvement from ongoing testing
Interview Process
- Initial Application
- Spark Hire One-Way Video Interview
- Video Interview with Pavago Recruiter
- Performance Marketing / Campaign Interview
- Client Interview
- Offer & Onboarding
Spark Hire Video Interview – Required
As part of the application process, all candidates are required to complete a one-way video interview through Spark Hire.
After completing the first step of your application, you’ll receive a Spark Hire invitation by email with instructions to record and submit your video responses.
Completion of the Spark Hire video is required to be considered for the next stage. Please check your inbox as well as your spam or junk folder for the invitation.
Apply Now
If you have hands-on experience with paid advertising, campaign optimization, performance analytics, and digital growth and know how to turn marketing spend into measurable business results, we’d love to hear from you.
#PerformanceMarketing #DigitalMarketing #PaidMedia #GoogleAds #MetaAds #LinkedInAds #GrowthMarketing #PaidSocial #PPC #MarketingManager #RemoteJobs
#LI-AG1