Digital Marketing Manager at Pavago in Colombia, Colombia

Job Title: Digital Marketing Manager (B2B)

Position Type: Full-Time, Remote Working Hours: U.S. Eastern Time (EST)

About the Role

Our client is seeking a results-driven Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels.

This role combines strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing trends, and can drive measurable pipeline and revenue impact.

The Digital Marketing Manager will own the full marketing funnel — from demand generation and lead nurturing to brand positioning and performance optimization — ensuring consistent growth, high-quality lead flow, and strong brand visibility.

The ideal candidate is analytical, creative, execution-focused, and comfortable balancing strategy with day-to-day campaign management.

Responsibilities

Strategy & Marketing Leadership

• Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals • Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion • Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives • Build, manage, and mentor high-performing marketing resources, agencies, or contractors as needed • Identify scalable growth opportunities across acquisition, retention, and brand channels

Campaign Management & Growth Execution

• Lead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content • Manage budgets and allocate spend strategically to maximize ROI and efficiency • Oversee campaign messaging, positioning, and creative direction to maintain brand consistency • Launch and manage performance-driven campaigns focused on pipeline growth and customer acquisition • Test new acquisition channels, campaign structures, audiences, and messaging to improve results

Analytics, Optimization & Reporting

• Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution • Build dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics tools • Use data-driven insights to refine targeting, messaging, budget allocation, and campaign strategy • Present actionable recommendations and performance updates to leadership regularly • Continuously optimize campaigns through A/B testing and experimentation

Content, Branding & Messaging

• Collaborate with content, design, and technical teams to ensure cohesive execution across channels • Guide messaging strategy and brand positioning to strengthen market visibility and engagement • Support content initiatives including blogs, landing pages, outbound messaging, and campaign assets • Ensure all marketing efforts align with brand voice, customer pain points, and business objectives

Cross-Functional Collaboration

• Work closely with sales teams to improve lead quality, funnel conversion, and campaign alignment • Coordinate with operations and product stakeholders to ensure marketing supports business priorities • Contribute to broader growth strategy discussions and go-to-market initiatives

What Makes You a Perfect Fit

• Strategic thinker who connects marketing execution to business outcomes • Hands-on operator comfortable managing campaigns and optimizing performance directly • Data-driven marketer who thrives on experimentation, testing, and continuous improvement • Creative storyteller capable of building compelling brand and campaign messaging • Strong communicator and collaborative leader who works effectively across teams

Required Experience & Skills

• Proven experience in B2B marketing leadership roles such as Head of Marketing, Growth Lead, or Senior Marketing Manager • Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels • Strong understanding of modern B2B marketing tools and platforms including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems • Experience balancing strategic planning with hands-on execution • Strong analytical mindset with experience interpreting performance data and optimizing campaigns accordingly • Excellent leadership, communication, and project management skills

Preferred Experience & Skills

• Experience leading marketing functions in B2B service-based, SaaS, or professional industries • Background in account-based marketing (ABM) or performance-driven demand generation • Familiarity with CRM and automation platforms such as HubSpot, Salesforce, or Marketo • Experience managing cross-functional marketing teams or external agencies • Strong branding, storytelling, and positioning capabilities • Experience scaling marketing systems in high-growth environments

What Does a Typical Day Look Like?

A Digital Marketing Manager’s day is a mix of strategic planning, campaign execution, and performance analysis. You will:

• Review campaign dashboards and optimize active marketing initiatives • Collaborate with leadership, sales, and content teams to align priorities and messaging • Launch and refine campaigns across paid and organic channels • Monitor lead flow, pipeline quality, and funnel conversion performance • Test new acquisition ideas, audience segments, creatives, and messaging strategies • Analyze campaign data and prepare actionable reports and recommendations

In essence: you are responsible for driving pipeline growth, strengthening brand visibility, and ensuring marketing efforts generate measurable business impact.

Key Metrics for Success (KPIs)

• Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) • Customer Acquisition Cost (CAC) and Marketing ROI • Website traffic and conversion rate growth • Lead-to-opportunity and opportunity-to-customer conversion rates • Paid campaign performance and ROAS • Brand visibility, engagement, and audience growth across channels

Interview Process

• Application Review – Assessment of experience and role alignment • Initial Interview – Discussion of background, marketing expertise, and growth mindset • Technical Interview – Deep dive into strategy, campaign management, analytics, and execution capabilities • Final Interview – Leadership and culture fit discussion with the client team • Offer & Background Verification

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