Copywriter at Pavago in Pakistan, Pakistan

Copywriter (Conversion-Focused Marketing) Location: Remote Compensation: $1300 - $1600

Position Overview We are looking for a performance-driven Copywriter who understands how to create messaging that converts. This role is ideal for someone with strong experience writing:

• landing pages
• email campaigns
• nurture sequences
• paid ad copy
• funnel messaging

You will work closely with the marketing team to develop high-converting campaigns across multiple industries including healthcare, restaurants, fitness, ecommerce, and professional services. We are looking for someone who combines creativity with data-driven thinking and understands how copy impacts conversions, engagement, and customer acquisition.

Key Responsibilities

Landing Pages & Funnel Copy

• Write and optimize high-converting landing pages, sales pages, and lead generation funnels
• Develop messaging tailored to different audience stages (awareness, consideration, conversion)
• Improve CTA performance, offer positioning, and conversion flow
• Collaborate with designers and marketers to align visuals and messaging

Email Marketing & Lifecycle Campaigns

• Write cold outreach emails, nurture sequences, newsletters, and promotional campaigns
• Develop lifecycle messaging for lead generation, retention, and re-engagement
• Support segmentation-based email marketing strategies
• Optimize subject lines, hooks, CTAs, and conversion-focused messaging

Paid Advertising & Campaign Support

• Write ad copy for Meta, Google, LinkedIn, and other paid channels
• Create performance-driven hooks and messaging frameworks
• Support campaign testing and copy iterations based on results

Content & Optimization

• Conduct audience research and competitor analysis
• Support SEO-aware landing page and website content creation
• Analyze campaign performance and improve messaging based on engagement and conversion data
• Assist with A/B testing initiatives for headlines, CTAs, and offers

RequirementsMust-Haves

• 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing
• Strong portfolio showcasing landing pages, email campaigns, and conversion-focused copy
• Experience writing for B2B and/or B2C audiences
• Strong understanding of direct-response copywriting principles
• Excellent English communication and writing skills
• Ability to adapt tone and messaging across industries and audiences
• Familiarity with conversion metrics and campaign optimization

Preferred Qualifications

• Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel
• Experience supporting paid advertising campaigns
• Understanding of funnel stages (TOFU/MOFU/BOFU)
• SEO and search intent optimization experience
• Experience with A/B testing and CRO principles
• Familiarity with AI-assisted copywriting workflows and tools

Ideal Candidate

• Strong understanding of audience psychology and persuasive messaging
• Analytical and performance-oriented mindset
• Organized and able to manage multiple projects simultaneously
• Comfortable working in fast-paced remote environments
• Collaborative, proactive, and detail-oriented
• Able to balance creativity with measurable business outcomes

Nice-to-Have Experience

• E-commerce or DTC brands
• SaaS or B2B marketing
• Healthcare, restaurants, gyms, or local service businesses
• Lifecycle email marketing and retention campaigns
• UGC/VSL script writing

To Apply Please include:

• Resume
• Portfolio or writing samples
• Examples of landing pages, emails, or campaigns you’ve worked on
• Any measurable results tied to your copy (CTR, CVR, open rates, conversions, etc.)