Pavago→
Copywriter at Pavago in Pakistan
Job Description
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Description
Copywriter – Conversion-Focused Marketing
Full-Time | Remote
Compensation: $1,300–$1,600 USD/month
About the Role
At Pavago, one of our clients is hiring a Conversion-Focused Copywriter to create persuasive, performance-driven copy across landing pages, email campaigns, paid ads, and marketing funnels.
This role is for someone who understands that great copy isn’t just creative — it drives clicks, leads, conversions, and revenue.
You’ll work across industries including healthcare, restaurants, fitness, e-commerce, and professional services, collaborating with marketing and design teams to continuously test and improve messaging.
What You’ll Do
Landing Pages & Funnels
- Write high-converting landing pages, sales pages, and lead-generation funnels
- Develop messaging across TOFU, MOFU, and BOFU stages
- Improve headlines, offers, CTAs, and conversion flows
- Collaborate with designers to align copy and visual execution
Email Marketing
- Write cold emails, nurture sequences, newsletters, and promotional campaigns
- Create lifecycle messaging for acquisition, retention, and re-engagement
- Optimize subject lines, hooks, CTAs, and email flows
- Adapt messaging for different audiences and segments
Paid Ads
- Write conversion-focused copy for Meta, Google, LinkedIn, and other paid channels
- Develop hooks, angles, headlines, and messaging variations
- Support ongoing creative and campaign testing
- Iterate copy based on performance data
Research & Optimization
- Conduct audience and competitor research
- Support SEO-aware website and landing page copy
- Analyze engagement and conversion performance
- Participate in A/B testing and CRO across headlines, CTAs, offers, and messaging
What We’re Looking For
- 3+ years of copywriting, direct-response, or conversion marketing experience
- Strong portfolio featuring landing pages, emails, ads, or funnel copy
- Experience writing for B2B and/or B2C audiences
- Strong understanding of direct-response and conversion copywriting
- Excellent written English
- Ability to adapt voice and messaging across industries
- Understanding of metrics such as CTR, CVR, open rates, and conversions
- Comfortable managing multiple projects in a remote environment
Nice to Have
- HubSpot, Klaviyo, Mailchimp, or GoHighLevel experience
- Paid advertising campaign experience
- SEO and search-intent knowledge
- A/B testing and CRO experience
- E-commerce/DTC, SaaS, healthcare, fitness, restaurant, or local-services experience
- UGC or VSL scriptwriting
- Experience using AI-assisted copywriting workflows
What Success Looks Like
- Higher landing-page and funnel conversion rates
- Strong email engagement and click-through performance
- Better-performing ad hooks and messaging
- Consistent testing and improvement based on campaign data
- High-quality copy delivered accurately and on time
Interview Process
- Application Review
- Spark Hire Intro Video
- Portfolio / Writing Sample Review
- Client Interview
- Offer & Onboarding
What Happens After You Apply
Qualified candidates will receive a Spark Hire invitation to complete a short Intro Video. Please check your inbox and spam/junk folder for the invitation.
Apply Now
Please submit your:
- Resume
- Portfolio or writing samples
- Examples of landing pages, emails, ads, or campaigns
- Measurable results where available — such as CTR, CVR, open rates, leads, or conversions
If you know how to combine persuasive writing, audience psychology, and performance data to create copy that converts, we’d love to hear from you.
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