Patch.com→
Ad Ops Associate at Patch.com in Remote
Skills
Job Description
Summary: Patch.com is the leading hyperlocal news platform, serving communities across the United States with trusted journalism and essential local information. They are looking for a highly-motivated Ad Ops Associate to join the Sales organization, responsible for campaign execution, quality control, and collaboration with various teams throughout the campaign lifecycle.
Responsibilities:
- Liaise with Account Management, Sales, and other internal and external contacts through a campaign’s lifetime
- Reserve inventory and alert key stakeholders of potential mishaps, e.g., double-bookings and/or at-risk delivery
- Launch and update campaigns according to contracted flight dates both ad hoc and scheduled
- Run and manage daily, weekly, monthly, and ad hoc reporting
- Perform quality control checks of client assets to ensure compliance with media specs and guidelines
- Supply screenshots and shares sales collateral upon request
- Collaborate with Account Management to adjust campaigns for optimal performance
- Support Sales, Account Management, and Senior Director of Ad Ops during pre- and post-sale stages
- Troubleshoot campaign issues and notify key stakeholders from discovery to resolution
Required Qualifications:
- 1-2 years experience in a trafficker, Ad Ops, or digital media role
- Great attention to detail and a propensity for data mining
- Working to intermediate expertise in Google Ad Manager, Google Ad Manager 360 or another ad server
- Familiarity with ad serving concepts, e.g., network, inventory, taxonomy, competitive separation, priorities, optimization, dayparting, macros, viewability, etc
- Familiarity with third-party tags and reporting UIs, e.g., DCM, Flashtalking, Moat, etc
- Knowledge of media math, e.g., CPM, eCPM, CTR, VCR, RPM, in-view rate, etc
- Knowledge of Google Sheets, Numbers, and/or Excel and formulas/functions, e.g., VLOOKUP, pivot tables, charts, etc
- Great oratory and written communication skills
Preferred Qualifications:
- Knowledge of session tools, e.g., Chrome Developer Tools, Charles, Firebug, force console a plus
- Familiarity with programmatic and header bidding a plus
- Familiarity with IAB/MRC guidelines
- Familiarity with HTML, JavaScript a plus
Required Skills: Google Ad Manager, Google Ad Manager 360, Ad serving concepts, Third-party tags, DCM, Flashtalking, Moat, Media math, CPM, eCPM, CTR, VCR, RPM, In-view rate, Google Sheets, Numbers, Excel, VLOOKUP, Pivot tables, Charts, Chrome Developer Tools, Charles, Firebug, Programmatic advertising, Header bidding, IAB/MRC guidelines, HTML, JavaScript, Oratory communication