Senior Performance Marketing Lead (Paid Media) a… at Paired · Brazil

About Paired

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!

We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

Our client They're a fast-growing performance marketing team helping high-growth DTC and eCommerce brands scale through data-driven paid acquisition. Their approach goes beyond media buying—we optimize the entire customer journey through creative strategy, experimentation, offer testing, landing page optimization, and full-funnel performance analysis.

We're looking for a Senior Performance Marketing Lead to become the strategic leader of our paid media function. This person will not only manage large advertising budgets but also lead and mentor our team of Media Buyers, driving performance across the entire funnel.

The Role

This is a senior leadership role for someone who thinks beyond Ads Manager.

We're looking for an experienced Performance Marketing professional who can lead media buyers, own acquisition strategy across multiple brands, and understand how out-of-platform metrics influence profitable growth.

You'll partner closely with Creative, CRO, Analytics, and Leadership teams to build scalable growth systems while coaching the media buying team to consistently improve performance.

This role is ideal for someone who has already managed significant monthly budgets, enjoys mentoring others, and understands that the biggest growth opportunities often come from improving the entire customer journey—not just campaign settings.

What you'll do

Paid Media Leadership

• Lead, mentor, and develop a team of Media Buyers.
• Establish best practices, testing frameworks, and operational processes.
• Review campaign performance and coach buyers on scaling strategies.
• Improve overall team performance and accountability.
• Build a culture of experimentation and continuous learning.

Multi-Channel Paid Media Strategy

• Own paid acquisition strategy across:
• Meta Ads
• TikTok Ads
• AppLovin
• Emerging paid acquisition channels
• You'll oversee campaign planning, execution, optimization, and scaling across multiple eCommerce brands managing significant monthly ad spend.

Full-Funnel Growth Strategy

• Success isn't measured only by platform metrics.
• You'll optimize the entire acquisition funnel by partnering with Creative and CRO teams to improve:
• Landing Pages
• Offer Testing
• Funnel Structure
• Customer Journey
• Creative Testing Frameworks
• Conversion Rate Optimization
• New Customer Acquisition

Budget Management & Forecasting

• Manage monthly advertising budgets of $150K–$250K+ per brand
• Allocate spend efficiently across channels
• Forecast revenue and acquisition performance
• Build scalable growth plans
• Identify opportunities for profitable expansion

Performance Analysis

Go beyond ROAS.

• Analyze business performance using metrics including:
• MER
• Blended ROAS
• CAC
• CPA
• LTV
• Contribution Margin
• Revenue by Funnel Stage
• New Customer Revenue
• AOV
• Conversion Rate

Understand how media buying impacts the overall business—not just platform performance.

Creative Strategy

Work closely with Creative Strategists to:

• Develop winning creative angles
• Build testing roadmaps
• Analyze creative fatigue
• Improve hooks and messaging
• Scale winning concepts
• Align creative production with performance goals

Client & Stakeholder Management

• Lead strategic performance calls
• Present reports and business insights
• Translate complex data into actionable recommendations
• Build trusted relationships with clients and internal leadership

Systems & Process Improvement

• Build scalable experimentation frameworks
• Improve internal documentation and SOPs
• Standardize reporting processes
• Create repeatable systems for growth and knowledge sharing

What Success Looks Like

Within your first months, you'll have:

• Elevated the performance of the Media Buying team through coaching and leadership.
• Improved forecasting accuracy and budget efficiency.
• Built scalable testing frameworks across creative, offers, and landing pages.
• Increased blended business performance—not just platform ROAS.
• Strengthened collaboration between Paid Media, Creative, and CRO teams.
• Implemented systems that improve testing velocity and operational excellence.
• Identified growth opportunities beyond Ads Manager that drive long-term profitability.

Must Have

• 5+ years of experience in Performance Marketing or Paid Media within DTC or eCommerce.
• Proven experience managing $150K–$250K+ monthly ad spend per brand.
• Deep expertise with Meta Ads, TikTok Ads, AppLovin, and similar paid acquisition platforms.
• Previous experience leading or mentoring Media Buyers or Growth Marketers.
• Strong understanding of out-of-platform performance metrics and business KPIs.
• Experience with full-funnel optimization, including landing pages, offer testing, CRO, and customer journey optimization.
• Strong forecasting, analytical, and strategic planning skills.
• Excellent communication and presentation skills with fluent English.
• Comfortable leading client-facing strategic conversations.
• Ability to operate autonomously while building scalable systems and processes.

Nice to Have

• Experience managing 8–9 figure DTC brands.
• Familiarity with attribution platforms such as Triple Whale, Northbeam, Hyros, or similar.
• Understanding of Marketing Mix Modeling (MMM) and incrementality testing.
• Experience working in agencies or multi-brand environments.
• Google Ads experience.
• Subscription eCommerce experience.
• Shopify knowledge.
• Experience collaborating closely with Creative Strategy and CRO teams.

Who You Are

• You're more than a senior Media Buyer—you're a growth leader.

• You enjoy mentoring others and helping teams perform at a higher level. You naturally think beyond campaigns, understanding how creative, landing pages, offers, and customer experience all contribute to profitable growth.

• You're equally comfortable reviewing ad accounts, discussing contribution margin with leadership, presenting strategy to clients, or coaching junior buyers through performance challenges.

• You don't simply optimize campaigns—you build growth systems.

• Lead and shape a high-performing Paid Media team.

• Work with established DTC and eCommerce brands managing significant advertising budgets.

• Collaborate with Creative, CRO, and Analytics teams to influence business-wide growth.

• High level of ownership and strategic impact.

• Fast-paced environment focused on experimentation, execution, and continuous improvement.

• Opportunity to grow into a Head of Growth or Director-level leadership role as the company scales.

• Competitive salary and 100% remote work