Marketing Manager at Paidiem in Toronto, Ontario, CA

Company Description

Paidiem's secure, cloud based platform can enhance or replace businesses' current processes, to easily provide instant payments (Earned Wage Access) and workforce payroll funding; inclusive of contractors, independents and suppliers.

Customers leverage Paidiem to attract, retain and redeploy top talent with our modern payment technology to scale your business, while we automate payments and reporting custom to your preferences.

Do you enjoy working in an entrepreneurial environment, doing something interesting that helps people, working with a diverse group of coworkers and customers and always bringing your unique perspective to your work every day? Paidiem is the right opportunity for you.

Job Description

The Marketing Manager is a key member of the team that will be working closely with the CEO and leadership team to lead all marketing and demand generation efforts. This is an opportunity to have a high-level impact on our success and direction. This position requires both a visionary and a master practitioner: someone the team can rely on with confidence in their capabilities, creativity, hustle and communication.

Primary Functions:

• Identify opportunities to accelerate growth by building and overseeing multiple customer acquisition and retention strategies for Paidiem, collaboratively with Sales.
• Create a consistent brand that is top-notch quality in respect to visual aesthetic, multimedia, voice and experience.
• Build, develop and inspire a team of thoughtful, driven and curious individuals. Invest in and support their overall career success.
• Collaborate with Paidiem’s executive and leadership team to refine company vision, strategic priorities, annual/quarterly milestones and corresponding forecasts and budgets.
• Cultivate productive partnerships with other teams including Sales, Customer Success, Finance, Engineering, and Revenue Operations teams to understand the customer, influence the product roadmap, and expand Paidiem’s market reach.
• Build and optimize processes across the marketing organization. Evaluate existing cross-departmental processes. Keep and optimize what works, eliminate redundant processes.
• Optimize our marketing technology stack to fuel top-of-funnel pipeline growth and bottom-of-funnel analysis.
• Define, measure, and optimize quantifiable business, customer, and financial metrics and goals.

Qualifications

Qualifications

• Post-secondary education in a related field
• 5+ years of experience in marketing, B2B (and preferably also B2C) marketing.
• A strong track record of compelling work for B2B SaaS and/or Tech companies.
• Prior experience working in a Leadership position at a high growth startup.
• Experience in the following areas: account-based marketing, demand generation, digital marketing, event and content marketing, referral marketing, and community-driven marketing.
• Experience managing multiple projects, with tight timelines, in a fast-paced environment, with multiple stakeholders.
• You're always looking for ways for you and your team to do your job more efficiently, whether with enablement tools, automation, or analytics.
• Ability to move seamlessly between strategy and execution.
• Ability to influence your peers just as exceptionally as you influence clients and prospects.
• Proven track record meeting and exceeding targets of increasing impact and scope.
• Demonstrated team player and highly collaborative
• Exceptional organizational skills, and verbal and written communication skills