Accendra Health Digital Marketing Manager at Owensminor · Somerset

Accendra Health Digital Marketing Manager Location: Somerset, NJ At Accendra Health, we understand that healthcare is complex, and we’re here to make it easier. We help deliver care beyond traditional settings, making essential products and services more accessible through every stage of life. As part of the care team, our teammates play a critical role in delivering personalized, long-term care for the patients we serve. With deep expertise promoting health outside the hospital and a presence in communities nationwide through our Apria and Byram Healthcare brands, Accendra Health does more than just deliver the essentials. If you’re interested in meaningful work with impact, explore our career opportunities and join us in our purpose of Bringing Care To Life™. The anticipated salary range for this position is $95k - $115k annual. The actual compensation offered may vary based on job related factors such as experience, skills, education and location. Accendra Health is seeking a strategic and hands-on Digital Marketing Manager to support digital marketing initiatives across Apria Healthcare and Byram Healthcare. This role is ideal for someone who enjoys both developing strategy and executing campaigns, including building emails, managing social media channels, publishing website content, creating landing pages, and supporting digital acquisition initiatives through messaging and content development. You will play a vital role in improving customer acquisition, engagement, conversion performance, and retention, while helping shape the future byramhealthcare.com and apria.com customer experiences. What You’ll Do Key responsibilities include: Manage digital marketing campaign calendars and timelines using Monday.com, working cross-functionally with teammates in the Digital Center of Excellence, marketing, product, analytics, compliance, and clinical teams to ensure alignment on messaging, channel placement, and performance goals. Build and deploy email campaigns to drive engagement, retention, and revenue growth. Manage social media strategy, content calendars, and publishing across platforms including LinkedIn, Meta (Facebook and Instagram), X, and potentially TikTok and Reddit. Create and publish website banners, content updates, blog articles, landing pages, and other digital assets using HubSpot and Sitecore CMS platforms. Coordinate, edit, and publish video content across social media, email, and website channels to support patient education and engagement. Apply AEO/SEO best practices to improve discoverability across traditional and AI-driven search platforms. Coordinate content development across multiple stakeholders and brands and ensure consistent messaging across email, social media, and website channels that aligns with brand standards, voice, and regulatory requirements. Serve as a key contributor in shaping the new byramhealthcare.com and apria.com customer experiences through messaging, content strategy, and content organization that supports intuitive user journeys and conversion optimization. Collaborate with UX, product, and development teams to improve content structure, usability, and conversion performance. Monitor performance metrics across areas of responsibilities and help identify opportunities to improve engagement and conversion outcomes. What We’re Looking For Required Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Advertising, or related field. 5+ years of digital marketing experience. Experience executing campaigns across email, social media, websites, and search channels. Experience publishing website content using CMS platforms such as HubSpot, Sitecore, or equivalent. Experience building and sending emails within ESP platforms such as HubSpot, Constant Contact, Salesforce Marketing Cloud, or equivalent. Experience managing social media calendars and publishing content across multiple platforms such as Meta (Facebook & Instagram), LinkedIn, X, TikTok, and Reddit. Experience working with video content, including editing short-form videos, adding captions, resizing formats, publishing to native social platforms, YouTube, and Vimeo, and collaborating with creative teams to support video production. Strong understanding of AEO/SEO, content strategy, and conversion optimization using tools such as GA4, SEMrush, Ahrefs, or equivalent. Maintain strong attention to detail when managing campaign timelines, content updates, and publishing schedules. Experience using project management tools such as Monday.com. Preferred Experience in healthcare or another highly regulated industry (insurance, financial services, pharmaceutical, medical device). Familiarity with HIPAA privacy rules. Experience supporting accessibility best practices (WCAG 2.1 AA). Familiarity with AI-enabled marketing tools. Familiarity with HTML and CSS, and experience working with design tools such as Adobe Creative Cloud, Figma, Canva, or equivalent. Why Join Accendra Health You’ll have the opportunity to influence digital strategy across two leading healthcare brands while remaining hands-on in campaign execution. This role offers strong visibility, meaningful impact, and the ability to help shape modern digital customer experiences. Teammate Benefits As an Accendra Health employee, you have choices to fit your life. Our comprehensive benefits program is designed to meet you where you are — through all of life’s stages. We’ve got you and your family covered with benefits that support your health, finances, and overall wellness. Our benefits program includes: Medical, dental, and vision care coverage Paid time off plan 401(k) Plan Flexible Spending Accounts Basic life insurance Short-and long-term disability coverage Accident insurance Teammate Assistance Program Paid parental leave Domestic partner benefits Mental, physical, and financial well-being programs If you feel this opportunity could be the next step in your career, we encourage you to apply. Accendra is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, sexual orientation, genetic information, religion, disability, age, status as a veteran, or any other status prohibited by applicable national, federal, state or local law. Note: Accendra is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at our Company via email, the Internet, or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of our Company. No fee will be paid in the event the candidate is hired by our Company as a result of the referral or through other means. #AccendraHealth Additional Locations: White Plains, NY