Senior Manager, Integrated Marketing at Over The Moon · Statesvil…

We are looking for a senior marketing leader to own how our brand shows up across every channel. As Senior Manager of Integrated Marketing, you’ll be the connective tissue between our campaigns, channels, and partners, ensuring every touchpoint tells a unified, impactful story. You’ll lead integrated campaign strategy, manage partnership marketing deliverables, and keep the broader marketing, merchandising, and operations teams aligned and moving through disciplined project management. Your superpower is seeing the full picture and making all the pieces work together.

The ideal candidate has experience operating within a fast-paced fashion, lifestyle, or luxury brand environment and is comfortable collaborating cross-functionally across marketing, merchandising, ecommerce, and leadership teams in a founder-led business.

Responsibilities

• Integrated Campaign Strategy & Execution

  • Lead the planning and execution of integrated marketing campaigns across owned, earned, and paid channels, ensuring consistent messaging, creative, and timing.
  • Develop campaign briefs that align channel owners, creative, and external partners around shared goals and a single narrative.
  • Own the marketing calendar, coordinating launches, promotions, and evergreen programs so channels amplify rather than compete with each other.
  • Own the photoshoot calendar and budget, maintaining lead times in line with the rest of the merchandising and marketing calendars while optimizing expenses.
  • Partner closely with merchandising and operations teams to understand positioning of newness and help shape product drop calendar.
  • Establish and track KPIs across campaigns; synthesize cross-channel performance into clear insights and recommendations for leadership.
  • Champion brand consistency across all customer touchpoints, from top-of-funnel awareness to post-purchase communications.

• Partnership Marketing

  • Manage marketing deliverables for brand partnerships, including co-branded campaigns, cross-promotional emails, social placements, and photoshoot inclusions.
  • Serve as the primary point of contact for partner marketing teams, ensuring deadlines and deliverables are met on both sides.
  • Brief internal stakeholders and external partners on creative, copy, and campaign requirements.
  • Track and report on partnership campaign performance; develop recommendations to deepen high-performing relationships.

• Project & Workflow Management

  • Own and maintain the marketing project management system (Asana), building out templates, workflows, and processes that keep cross-channel content on track.
  • Coordinate timelines and deliverables across channels, including email, SMS, paid, social, and ecommerce.
  • Run weekly creative and project reviews, surfacing shifts in deadlines early and enabling the ability to pivot nimbly if necessary.
  • Document go to market strategies and transpose to tactical deliverables across all relevant teams (marketing, merchandising, operations).
  • Collaborate directly with leadership and founder stakeholders to translate high-level brand and business priorities into actionable marketing plans and timelines.
  • Ensure marketing calendars reflect key merchandising moments, product storytelling priorities, and evolving business needs.

• Email & SMS Marketing Strategy

  • Provide strategic direction for email and SMS programming, ensuring lifecycle and promotional sends are integrated into the broader campaign calendar.
  • Oversee a channel specialist to maintain send schedules, segmentation, and performance reporting.
  • Hands-on platform experience (e.g., Klaviyo) is a plus but not required.

• 5-7+ years of experience in marketing, with at least 2–3 years in an integrated or campaign-focused role within a fashion, luxury, or lifestyle ecommerce brand.

• Proven ability to develop and execute multi-channel campaigns that deliver cohesive brand experiences and measurable results.

• Experience managing marketing deliverables for brand or retail partnerships.

• Exceptional project management skills—you thrive on bringing order to complexity and keeping cross-functional teams aligned.

• Proficiency with Asana or a comparable project management tool.

• Strong analytical mindset: Able to synthesize cross-channel data into clear performance narratives.

• Outstanding written and verbal communication skills.

• A collaborative, senior presence—someone who can influence stakeholders at all levels.

• Strong brand instincts with an understanding of luxury/lifestyle customer behavior and storytelling.

• Strong appreciation for brand storytelling, customer experience, and elevated visual presentation.