Director (Public Relations), Consumer… at Orchestra · New York…

Small Girls PR is seeking a Director to lead strategic communications for our diverse client portfolio within the consumer lifestyle space. In this role, you'll navigate the full spectrum of PR challenges - from building awareness from the ground up for emerging startups to orchestrating large-scale campaigns for major corporations.
There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've handled mergers for GE, announced Esusu as one of the first Black-owned tech unicorns, launched paranormal investigations with Ring doorbells, created a closet calculator to see how recycled clothing impacts the environment with thredUP, and hired the Green M&M as Zappos’ newest “shoefluencer” when the spokescandy was put on hiatus due to her boots controversy.
Note: This role is based in our NYC office, working two days a week in the office on a hybrid schedule.
How You'll Make an Impact
Drive Strategic Vision & Proactively Identify Roadblocks: Develop long-term strategies and create tentpole campaigns that position clients for success in competitive markets as well as proactively identify potential roadblocks and solutions in order to ensure client success
Lead Client Relationships: Build strong rapport with clients and interagency partners as their primary strategic contact
Generate Headlines That Matter: Personally craft compelling pitches, review media lists, and conduct direct outreach to secure feature placements across print, digital, podcasts, substacks, and broadcast publications
Innovate Constantly: Originate the out-of-the-box, earned-first ideas that leverage creative thinking to generate tangible results, achieving both client and agency business goals
Deliver Measurable Results: Provide comprehensive insights that capture quantitative outcomes while acknowledging qualitative impact
Expand Media Footprint: Develop strategies to consistently secure placements beyond traditional digital outlets as well as outlets clients have never been in before
Mentor Future Leaders: Guide our talented junior team members to develop their skills and confidence, coaching them on how/when to pivot strategies as well as how to proactively improve internal processes
What Sets You Apart
AEO & Affiliate Understanding: You recognize the growing intersection of earned media, AI search, and affiliate commerce, identifying opportunities that drive both brand visibility and measurable business impact.
Point Positive Mindset: You bring realistic optimism to challenges—identifying opportunities without glossing over obstacles
Hustle and Can-Do Attitude: You're resourceful and nimble, thriving when timelines shift and finding creative solutions when conventional approaches fall short
Future-Forward Thinking: Your intellectual curiosity drives you to spot emerging trends, tools and communities before they hit the mainstream
Media Relations Expertise: You've cultivated warm relationships with key journalists and understand how to translate client stories into compelling coverage
Organizational Excellence: You plan and delegate efficiently, keeping teams focused on priorities even when juggling multiple campaigns
Creative Expertise: You've personally conceived successful PR stunts and campaigns that generated significant attention
Qualifications
7-9+ years of experience in media relations, corporate communications, or public relations
Demonstrated success leading client accounts and agency teams
Established relationships with consumer media contacts
Proven track record of developing innovative campaign concepts
Strong organizational and time management skills
Why You'll Love Us:
Atypical Time Off: Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
Deep Work Focus: Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
Comprehensive Benefits: A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
Innovation Leadership: Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
Vibrant Culture: Employee-led committees shape company policy and organize team celebrations from book clubs to outings
At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process.  As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably. Depending on title and experience, the salary threshold is $120,000 - $120,000.
Don’t meet every single requirement for this role? Studies have shown that women and BIPOC are less likely to apply to jobs if they don’t meet every single qualification listed. At SGPR we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.

Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals. Learn more at: www.orchestraco.com.
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