Digital Marketing Intern at Optisol Business Solutions in Chennai

Digital Marketing Intern
Experience: Fresher
Location: Chennai (Work from Office)
Duration: 3-6 months
Employment Type: Internship (Paid)

We are looking for a passionate and creative Digital Marketing Executive (Fresher) to join our marketing team. This is a great opportunity for fresh MBA graduates who are eager to kickstart their career in digital marketing, content creation, and brand building. You will work closelwith
our marketing team to create engaging content, manage social media platforms, and support AI-powered marketing initiatives.

Key Responsibilities
Content Creation & Strategy
Assist in developing and executing a comprehensive content marketing strategy
Research and create engaging content for blogs, social media posts, website pages, and videos
Optimize content for AI Search platforms such as ChatGPT, Gemini, and Perplexity
Repurpose content into multiple formats including carousels, infographics, and reels
Social Media & Community Management
Schedule and publish content across LinkedIn, Instagram, X, and YouTube
Respond to comments and support online community engagement
Monitor brand mentions and online reputation
Ensure brand consistency across all digital channels
Brand Building & Thought Leadership
Collaborate with designers to produce visually appealing content
Assist in identifying opportunities for thought leadership and brand storytelling
Support employer branding and brand awareness campaigns
AI-Powered Content & Analytics
Use AI tools like ChatGPT, Gemini, and Claude for content ideation and creation
Apply prompting techniques to improve content quality and productivity
Analyze content performance and suggest improvements
Track engagement metrics and prepare basic performance reports
Market Research & Competitive Intelligence
Research industry trends, competitor strategies, and emerging technologies
Assist in developing content themes and campaign ideas based on market insights
AI-Powered Marketing Operations
Utilize AI tools such as ChatGPT, Gemini, and Claude for research, ideation, and content creation
Build effective prompts to improve content quality and marketing productivity
Stay updated on emerging AI marketing trends and recommend innovative applications

Required Skills & Experience
MBA graduate (2025 pass-out) with a strong aptitude for content and brand building
Excellent written and verbal communication skills with a flair for creative writing
Basic understanding of content marketing principles and social media platforms
Familiarity with SEO best practices is a plus (Certifications or courses preferred)
Comfortable using AI tools like ChatGPT for brainstorming and content generation

Collaborative, proactive, and detail-oriented

Passionate about storytelling and connecting with audiences