Optimec Consultants→
Marketing Executive at Optimec Consultants in laval, Canada
Mid LevelOn-sitelaval, Canada
Job Description
Marketing Executive
Key responsibilities and deliverables:
• Work closely with the Sales team and wider TECHNIA technical teams to create, manage and optimise marketing campaigns within defined industries including Life Sciences, Transport, and Aerospace.
• Work with the Sales team to develop ABM campaigns with the aim of expanding our reach into key customers, utilising a variety of channels including LinkedIn, email automation, and virtual events/webinars.
• Work with the Marketing Manager and external agencies to support SEO, SEM and PPC strategies for each defined business area.
• Support with the relationship and management of external marketing agencies.
• Work closely with our software vendor, Dassault Systèmes on co-marketing activity including ensuring all reporting is in place.
• Conduct and suggest ways to acquire industry and market analysis to identify new target markets or prospects.
• Work with our Global marketing team where necessary to ensure alignment across the TECHNIA brand, Global campaigns and events, and Global PR.
• Keep all marketing collateral up to date with regards to branding and accuracy of content, including webpages and offline collateral.
• Support the Global Marketing team with the execution of annual global virtual and hybrid events.
General responsibilities:
• Any other tasks that are reasonably assigned to you by your line manager, including development activities, which are within your capability and grade
• Follow all company procedures and policies
Requirements
Behaviors:
- Continuous learning and improvement
- Demonstrate principles of teamwork
- Personal accountability and commitment
- Go Explore
- Work Together
- Build Trust
- Keep Learning
Education qualifications:
- University or college degree in marketing or related field
- 4+ years of marketing-related experience
Skills, knowlegde and abilities:
- Excellent project management skills, ability to prioritise and organise workloads independently.
- Happy to take initiative and develop own ideas when required.
- Proven experience within a B2B marketing environment with a focus on lead generation.
- Experience using marketing automation (ideally HubSpot or Zoho Marketing Automation) and content to create multi-channel campaigns to drive traffic, lead generation and conversions.
- Experience using CMS (ideally WordPress), CRM (ideally Salesforce or Zoho CRM) and analytical tools such as Google Analytics.
- Experience in utilising social media channels for brand awareness and lead generation.
- Understanding of the engineering processes of both companies is an asset
- Understanding of the Dassault Systèmes product offer an asset
- Proficient in MS Office and Adobe Creative Suite an asset
- Knowledge of Zoho Marketing tools and Hubspot an asset
- Able to travel Canada and USA
Personal attributes:
- Bilingual, Québecois French & English
- Excellent communication and presentation skills in both French & English
- Excellent learning skills
- Organization and leadership skills
- Resourceful, autonomous and self-motivated
Benefits
- Flexible Schedule – Associate to the office in Laval, QC – Hybrid Office/Work from home
- Occasional travel in Canada and USA
- Insurance plan including dental and medical
- Additional week of vacation between Christmas and New Year