Opella→
Programmatic Campaign Specialist at Opella in Hyderabad, Telangana, IN
Skills
Job Description
Job title: Programmatic Campaign Specialist
- Location: Hyderabad
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.
At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at http://www.opella.com.
About the job:
Plan and execute programmatic campaign management activities to drive cross-channel performance through optimization of bidding, pacing, testing, and scaling strategies. Ensure alignment with media plans, performance objectives, and measurement frameworks while maintaining delivery quality, efficiency, and compliance across programmatic platforms.
Main responsibilities:
As a Programmatic Campaign Manager, you will manage and optimize programmatic campaigns across DSP platforms to achieve performance objectives. Your day-to-day responsibilities will include monitoring delivery, adjusting bidding and pacing strategies, conducting testing across audiences, creatives, and inventory, and troubleshooting delivery or tracking issues.
You will collaborate closely with media buyers, agencies, and internal stakeholders to ensure campaigns deliver against KPIs while maintaining quality, brand safety, and operational discipline.
Roles & Responsibilities
- Expected to be a Subject Matter Expert (SME) in programmatic campaign execution and optimization.
- Build, manage, and optimize programmatic campaigns across DSP platforms.
- Execute optimization actions including budget shifts, bid adjustments, frequency tuning, and audience refinements.
- Maintain real-time optimization logs and share performance updates with stakeholders.
- Conduct creative, audience, and inventory testing to improve campaign performance.
- Collaborate with media buyers to resolve under-delivery, deal performance, and supply quality issues.
- Monitor and address pacing issues, tracking discrepancies, and brand safety alerts.
- Coordinate with creative and QA teams to implement new creative variations and fix technical issues.
- Ensure campaigns adhere to defined KPIs, quality standards, and measurement frameworks.
- Monitor campaign performance and adjust optimization strategies to meet objectives.
Professional & Technical Skills
- Strong proficiency in DSP platforms including DV360, The Trade Desk, and Amazon DSP.
- Solid understanding of RTB, auction mechanics, SSP behavior, and supply dynamics.
- Ability to interpret real-time performance signals and translate them into optimization actions.
- Strong analytical and troubleshooting skills for resolving delivery issues.
- Knowledge of brand safety, verification, and measurement tools.
- Good communication skills to share insights and coordinate with multiple stakeholders.
- Ability to manage multiple campaigns simultaneously while maintaining execution accuracy.
Additional Information
- The candidate should have 2–5 years of hands-on experience in programmatic campaign execution.
- This role operates in a performance-driven, fast-paced execution environment.
- The role has direct impact on campaign performance, efficiency, and optimization outcomes.
- DSP and verification platform certifications are strongly preferred.
About you:
Must Have Skills
- Programmatic Campaign Optimization
- DSP Platform Operations (DV360, TTD, Amazon DSP)
- Performance Analysis & Optimization Execution
- Troubleshooting & Delivery Management
Good to Have Skills
- Inventory & Supply Path Optimization (SPO)
- Audience & Creative Testing Frameworks
- Brand Safety & Verification Tools (IAS, MOAT)
Minimum Experience Required
2–5 years of experience in programmatic campaign management or programmatic media execution roles.
Educational Qualification
15 years of full-time education is required
Why us?
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
We Are Challengers.
We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
Join us on our mission. Health. In your hands.