Senior Associate - Influencer Marketing at Only Much… · Mumbai

About OML:

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground-up. They won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.

Today, Only Much Louder businesses include -:

Artist Management: Representing the best talent in the country including comedians, actors, chefs, hosts, writers, directors, creators, illusionists,  and more.

Content Studio: Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across Amazon Prime, Netflix, MTV, Disney Hotstar and more.

Branded Content: With businesses in the creative and branded content space Only Much Louder  has serviced some of the biggest global brands like Tinder, Netflix, OPPO India, Amazon, Tira Beauty,  Canva India and more.

1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22
countries and teams in Russia, Poland, Nigeria and Japan.

GCN: The full-service strategic and creative agency at the intersection of advertising, branded content, communication design and social media.

Hypothesis: Over two decades of working with agencies, brands and influencers has helped us identify gaps and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns.

About the Role:

We are looking for an individual with 4 to 5 of experience in working with youth-centric brands on social media channels, & influencer marketing with a deep understanding of digital trends & the necessary skills to analyze, plan & execute social media campaigns while working with brands and creators/ influencers. If you are someone who is full of great ideas that can influence positive change through visual content and communications, check out more details below.

Key responsibilities:

Develop and execute influencer marketing strategies and creative campaigns
Ongoing identification and qualification of new influencer talent
Negotiate and contract influencers on behalf of our clients, particularly in securing advertising rights for the content
Provide recommendations on contracted deliverables per influencer and activation strategies
Provide ongoing reviews of influencer contracted deliverables
Identify and build relationships with prominent influencers and thought leaders
Attend relevant events for networking and business purposes
Research relevant industry experts, competitors, target audience and users
Liaising with the marketing team to create and coordinate marketing strategies that work across different channels

Skills:

Well versed with Indian & international digital content trends and creators
Strong written and verbal communication skills
Time management skills & ability to multitask
Demonstrate knowledge in the areas of social and influencer strategy
Have a strong understanding of emerging influencer talent, contracting, and performance assessment

Our values:
We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient
We demonstrate honesty, excellence and commitment to success
‘It’s not my job is not part of our vocabulary, we even stuff envelopes
We make mistakes, but only learn from them to build resilience
We take care of ourselves and our colleagues
We are our own managers
We are committed to equality and inclusion
We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible

Aside from the fact that you can chance upon your favorite comedians, bump into our furry friends while you grab a cup of coffee and get inside access to some of the coolest festivals in the country;
We ensure all our team members get enough down-time: We have monthly mandatory offs. We don't have a punch-in punch-out culture.
We are ready to level up everyday: You bring the passion, we deliver the (countless) opportunities.
We ensure everyone in the OML fam is taken care of: We offer free mental health care for all team members, we have gender neutral POSH & Parental leave policies, and our insurance policies extend to your in-laws as well!
We have fun while we're at it: Game Nights, FRI-YAYs, KnOML and much more!
We recognize talent: You bring the passion, we deliver the (countless) opportunities.

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.
If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name.  (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)
We will get in touch with you if your profile gets shortlisted.
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