ONE Sotheby's International Realty→
Marketing Manager (Development Division) at ONE Sotheby's… · Fort…
Skills
Job Description
ONE Sotheby’s International Realty is the premier source for luxury real estate and new developments along Florida’s East Coast. With over 30 offices, the company’s footprint continues to grow, bringing together over 1,400 of the world’s most experienced and well-connected agents.
At ONE Sotheby’s International Realty’s Development Division, marketing is about understanding our clients and target audiences – and building awareness about how our services can satisfy their needs. We’re looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing real estate marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.
Offering unmatched marketing and technology, backed by a global brand with a reputation of unsurpassed quality, ONE Sotheby’s International Realty gives extraordinary careers a home to thrive.
Responsibilities:
- Attend development division weekly management meetings and update the team and Development agenda according to the marketing tasks at hand.
- Serve as marketing manager for assigned development accounts. Coordinate all creative initiatives per development. Work alongside creative agencies, PR teams, and social media firms to coordinate all necessary tasks.
- Coordinate and attend weekly/monthly developer meetings for the respective developments.
o Create agenda for each developer meeting to provide development team with updates and progress on sales and marketing initiatives.
o Show developer marketing tools created to promote development (i.e., Email campaigns, newsletters, event invites, etc.).
o During developer meetings or in-house sales meetings, keep a log or create a meeting recap with details discussed at the meeting to ensure all marketing tasks are being completed.
- Work with team to create ONE Sotheby’s marketing initiatives for each exclusive Development – create a production calendar for each development to properly inform the design team of the marketing tools needed. Work with ONE Sotheby’s Marketing and Creative leads to provide guidance, copy and messaging for each campaign or marketing piece needed.
o Weekly/monthly email campaigns
o Newsletters
o Digital event invites
o ONE Sotheby’s corporate ads showcasing developments (ad & print) – (local & international placements).
o Developer Quarterly Marketing Reports.
- Work with ONE Sotheby’s PR firm and social media teams to provide regular updates on the progress of each development.
- Discuss coordination of social media trainings for ONE Sotheby’s Development agents and ONE Sotheby’s general real estate agents.
- Work with ONE Sotheby’s Marketing lead (General real estate division) to ensure developments are being included and taking advantage of all ONE Sotheby’s marketing initiatives (corporate ads, inclusion in magazines, market reports, etc.).
- Work with Management Team closely on all event coordination
o Weekly broker events
o Cocktail events held at sales galleries
o Sponsorship events
o ONE SIR corporate events that involve developments
- Work with Management Team on all travel coordination for developments
- For all events and travel assist with the following:
o Establish budget for each event
o Create agenda for event
o Work with event vendors to receive quotes
o Coordinate details with event vendors (catering, valet, photographer, entertainment, promotional giveaways, etc.)
o Receive necessary approvals from ONE Sotheby’s management and developers for event expenses.
o Work with ONE Sotheby’s accounting to make sure event vendors are paid timely
- Make sure all marketing collateral for each development is continuously updated in each development’s cloud storage account, development mobile APP, and website – these tools are crucial for the sales team and outside brokerage community so all information must always be the most recent (fact sheets, price ranges, renderings, broker registrations, brochures, branded and unbranded materials).
- Work with Management Team to make sure the information on the ONE Sotheby’s website and the Sotheby’s Realty website is always updated for each development.