Senior Specialist, Creator Activation at Omnicom Media… · Location…

Sr. Specialist, Creator Activation (Influencer) 

The Sr. Specialist, Creator Activation is an integrated role tasked with driving Influencer activation within OM’s dedicated managed service product, Omnicom Influencer The core responsibility of the role is the client face of the activation team for influencer campaigns, including creator-direct management, negotiation, and execution of social content in response to a client brief and Omnicom Influencer team proposed plans. The role will serve all OM agencies and as an independent agency, working in symphony with paid social teams to execute paid amplification of Creator campaigns.    

 

Reports to: Associate Director, Creator Activation 

 

RESPONSIBILITIES: 

Creator Activation: 

• Responsible for the strategic alignment and vetting of Influencers for specific client campaigns 

• Aggregate submissions of Influencer personalities and maintain quality control  

• Execute partnerships with influencers from post contract phase through campaign completion 

• Own content review process between influencer and account team 

• Input all campaign details into accounting/tracker system 

• Ensure metrics are collected and recaps are developed for all influencer campaigns and programs 

• Tracking post completion for revenue recognition purposes 

• Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity 

• Follow social media influencer personalities across multiple social platforms 

• Set up the logistics (travel, shipping product, etc.) to Talent/Influencers for campaigns 

• Participation in weekly team conference calls including calendar invite, room booking and taking and circulating meeting notes 

• Influencer travel and coordination as required 

• Act as the first line of defense for vetting for brand safety 

Practice Excellence:  

• Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business 

• Develop thought leadership pieces, POVs & case studies to galvanize the practice within the OMG ecosystem    

• Work in partnership with OMG COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development, commerce, and measurement 

• Build and maintain relationships with creators and platform partners to identify opportunities for activating 

Required Skills:  

• In-depth understanding of Influencer marketing and an ability to match brand narratives with Creator-led storytelling 

• Strong relationships with Influencer community and relationship building skillset 

• Thorough understanding of the Influencer ad and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement   

• Excellent relationship building with internal and external stakeholders 

• Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view  

• Analytical and creative mind with strong communication skills 

• High levels of integrity, autonomy, and self-motivation 

• Strong business acumen and the ability to make highly impactful recommendations in a timely manner 

 

Qualifications:  

• Bachelor’s degree (Marketing/Advertising/Communications preferred)  

• 1-3 years of experience within Influencer and media environments 

• Hands on experience managing Creators within Influencer campaigns and client management with blue-chip companies 

• Detail-oriented and organized with the ability to multi-task and manage priorities 

• Experience with Influencer platforms and tools 

 

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