Senior Associate, Marketing Science & Technology at OMD · New York

Summary: OMD is the Cannes Lions 2024 Media Network of the Year and the world’s largest media network, focused on making better decisions through innovation and data-driven solutions. The Senior Associate will execute measurement plans, produce campaign reports, and develop actionable insights, while collaborating with planning and investment teams to optimize media strategies. Responsibilities: - Executing the measurement plan - Production of campaign reports and analyses according to measurement plans - Development of dashboards in data visualization tools such as Datorama and Tableau - On-going data QA to ensure data used for reporting and analysis is accurate - Development of observations and actionable insights around campaign results - Data storytelling of results and analyses in presentation decks/slides - Presenting reports and proposals to clients during monthly and weekly phone calls - Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization - Keep in front of industry trends and developments by engaging in training Required Qualifications: - Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development - Expertise in audience-based marketing and data-driven advertising - Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution - Stellar communication skills - Comfortable working in ambiguous situations - A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting Preferred Qualifications: - Knowledge of agency-side media campaign planning and execution process is desirable, but not required Required Skills: Integrated marketing, Media budgeting, Revenue forecasting, ROI development, Audience-based marketing, Data-driven advertising, Data visualization - Datorama, Data visualization - Tableau, Data quality assurance, Data storytelling, Media campaign planning Benefits: Health insurance, Vision insurance, Dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, Vacation days, Sick days, Personal days, Paid parental leave, Paid medical leave, STD/LTD insurance benefits, Hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.