OMD→
Associate Director - Performance Media at OMD · Mumbai
Skills
Job Description
Understand the Indian digital ecosystem and formulate a robust strategy for client campaigns
Work on budget bifurcation across various platforms keeping key considerations like impact and reach while preparing the overall strategy
Discuss campaign strategy and execution plan with Business team to align it with the overall integrated media plan
Oversee end-to-end campaign deployment and execution on a daily basis through regular monitoring and tracking
Work closely with the client’s creative agency to deliver on the expected deliverables and address any challenges related to campaign execution
Conduct regular review meetings with the client and business team to discuss campaign progress and share optimization recommendations and data
Suggest new ideas and innovations to the client basis ongoing developments in the evolving digital landscape
Maintain and build relationships with key vendors and partners/ platforms/ publishers
Drive cross functional exchange of knowledge and expertise within the team
Seek new partnerships and opportunities with clients and vendors on an ongoing basis
Role ProgressioN
To be defined in consultation with Business Head and HR team
experience range
Associate Business Director – SSP: 13-15 years of work experience
Education Qualifications & Skills
Education Qualifications
- Bachelor’s Degree
Skills
Excellent Written and Verbal Communication Skills
Presentation Skills
Eye for Detail and Accuracy
Analytical Skills
Client Management
Team Management
Project Management
Problem Solving Skills
Financial Acumen
MANDATORY Certifications & tools
Certifications
FB Certification
Google Certification
DV 360
Tools
OMG Methodology & Tools (OMNI, OmNet)
Google Ad Words
Google Analytics
Google Ads
Platforms – FB, Instagram
DV 360
Tag Manager
Stakeholder INteractions
Internal
Business Team
Operations Team
External
Clients
Creative Agency
Third Party Vendors – Platforms, Publishers, Partners