Oliver→
Social Strategist at Oliver in Philadelphia, PA
Skills
Job Description
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Social Strategist
Location: Philadelphia, Pennsylvania
About the role:
You'll be the strategic mind behind social media programs that transform industry insights into trusted thought leadership and turn professional connections into brand advocates and conversations into business outcomes. Working at the intersection of brand strategy, market intelligence, and platform dynamics, you'll translate audience behaviors and trending industry topics into social campaigns that feel authentic and drive engagement. We're looking for someone who can balance strategic planning with reactive agility, finding opportunities to amplify brand messages through compelling storytelling and community building. Success means developing social strategies that consistently grow engaged audiences while achieving key business objectives.
What you will be doing:
- Develop comprehensive social media strategies that align with brand objectives and drive engagement, reach, and conversion across key platforms
- Create content strategies and editorial calendars that balance planned campaigns with real-time social opportunities and cultural moments
- Analyze social media performance using metrics including engagement rates, reach, sentiment, and conversion attribution to optimize future content
- Collaborate with creative teams to develop social content formats, visual identities, and brand voice guidelines that resonate with target audiences
- Build community management approaches that foster genuine engagement and handle customer service interactions professionally
- Transform audience insights and social listening data into actionable content recommendations and campaign optimizations
- Guide internal influencer strategies that expand reach and build credibility
- Coordinate with PR, advertising, and content teams to ensure social media supports integrated marketing campaigns
- Stay current with platform algorithm changes, emerging social trends, and new feature rollouts to maintain competitive advantage
- Deliver social programs that improve key metrics such as follower growth, engagement rates, brand sentiment, and social-driven conversions
What you need to be great in this role:
- A portfolio demonstrating successful social media strategy development, with strong understanding of platform-specific content optimization
- Proficiency in social media management platforms such as Sprout Social, Hootsuite, or Buffer, plus native platform analytics
- Experience developing content strategies that balance brand messaging with audience interests and cultural relevance
- Understanding of social media advertising, including audience targeting, budget optimization, and campaign measurement
- Ability to analyze social media data and translate insights into strategic recommendations for content and community growth
- Strong storytelling skills for creating compelling social content that drives engagement and supports brand objectives
- Experience with social listening tools and sentiment analysis to inform strategy and manage brand reputation
- Proficiency with Gen AI tools (ChatGPT, Claude, Midjourney, Copy.ai) to enhance content ideation, copywriting, and visual concept development
- Agentic mindset: ability to break down complex social media challenges systematically and identify optimal content and engagement approaches
- Experience using AI for social listening analysis, trend identification, and audience insight generation
- Understanding of AI capabilities and limitations in social media strategy, with strong human evaluation of cultural sensitivity and brand alignment
- Ability to leverage AI tools while maintaining authentic brand voice and genuine community connections
- Experience integrating AI workflows to improve content production efficiency and campaign optimization
- Experience with financial services, fintech, or regulated industries including compliance considerations for social media marketing
- Knowledge of social commerce strategies and platform shopping features
- Experience with video content strategy including short-form content for TikTok, Instagram Reels, and YouTube Shorts
- Understanding of crisis communication principles and social media reputation management
- Familiarity with cross-channel marketing integration and social media's role in customer journey mapping
- Financial sector experience preferred, not required
- At the time of this posting, the base salary for this position may range from $97,750.00 to $109,250.00 . Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.
Req ID: 17014
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Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.