OLIPOP→
Field Marketing Manager (West) at OLIPOP in Los Angeles, CA
Job Description
ABOUT OLIPOP
At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.
This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.
Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.
The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave.
In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together.
So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time.
ABOUT THE ROLE
As a Field Marketing Manager, you will be the face of OLIPOP in your region, driving grassroots awareness and trial through local guerrilla marketing efforts, event activations, and in-store sampling programs. This role requires a dynamic, entrepreneurial mindset and strong leadership skills to supervise a team of Brand Ambassadors and execute high-impact marketing initiatives that connect national strategy with local execution.
Location: Los Angeles, CA. Ability to travel within the LA Metro area as needed (up to 1–2 hours). Approximately 45 minutes from LAX International Airport.
This role requires a strong local presence, with an average of 4 days per week committed to in-market activities in these regions.
RESPONSIBILITIES
Local Marketing & Sampling
- Plan and execute guerrilla sampling programs to drive brand awareness and trial.
- Build relationships with local businesses, influencers, and event organizers to maximize impact.
- Adapt national marketing campaigns for local audiences.
Event Activation & Sponsorships
- Coordinate OLIPOP presence at major events (e.g., festivals, marathons, trade shows).
- Negotiate sponsorships and evaluate strategic fit for events—consider frequency, ROI, and unique consumer segments to ensure differentiation and maximize impact.
- Manage logistics: permits, staffing, product delivery, and on-site setup (including tents and equipment).
Brand Ambassador Team Management
- Recruit, train, and oversee part-time Brand Ambassadors.
- Ensure compliance with brand guidelines and sampling protocols.
- Track ambassador hours, performance, and KPIs.
Cross-Functional Collaboration
- Partner with Sales on account activations, blitzes, and merchandising.
- Work closely with Marketing to report on localized campaigns and consumer insights.
Budget & Reporting
- Track budgets for sampling and events; report on performance metrics.
- Identify creative opportunities to reach new consumer profiles.
QUALIFICATIONS
- 2–5 years in field and sales marketing, event marketing, and brand ambassador management (beverage experience preferred).
- Strong organizational skills; ability to manage multiple projects.
- Proven ability to work independently in a fast-paced, remote environment.
- Excellent interpersonal and communication skills.
- Proficiency in KPI tracking and reporting.
- Clean driving record; background check required for leased vehicle use.
- Creative and resourceful in identifying local marketing opportunities.
- Results-driven with a proactive, problem-solving mindset.
- Sales experience or mindset is a plus.
Travel & Physical Requirements
- Frequent travel within region; occasional overnight stays (approx. 6-8 nights/month).
- Comfortable working nights, weekends, and holidays for events.
- Ability to lift and transport event materials (up to 50 lbs).
Driving Requirements
- Must be comfortable driving a Sprinter van as part of the role.
- Prior experience driving larger vehicles (e.g., Sprinter vans, box trucks, or similar) strongly preferred.
- Valid driver’s license required
REPORTS TO: Director, Field Marketing
COMPENSATION: $95,000-$120,000 base salary + bonus
HOW WE WORK
We may be fully remote, but we’re anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we’ve done it without losing our collaborative spirit or sense of purpose.
Connection here is intentional. From cross-functional projects and IRL offsites to thoughtful Slack threads and spontaneous gifs, we make the effort to stay close, even across time zones. Sure, we move quickly, but we lead with trust, transparency, and a shared commitment to doing work that matters.
We value thoughtful debate. We give feedback with care and receive it with curiosity, knowing that real growth, both personal and collective, comes from listening as much as leading. Because at OLIPOP, it’s not just about getting things done. It’s about growing together, staying true to what matters, and building something with lasting impact.
WHAT WE VALUE
At OLIPOP, our values aren’t just posters on a wall. They shape how we show up: for each other, for our customers, and for the mission we’re chasing together.
- Mission Connectivity: Everything we do ladders up to our shared goal: supporting human health. Whether launching a new flavor or conducting clinical research, the mission stays front and center.
- Indomitable Spirit: When things get messy, we get inventive. We stay curious, adapt quickly, and find the path forward, most likely with a dedicated Slack thread and a beautifully overbuilt deck.
- Lead at Every Level: Leadership isn’t about titles, it’s about ownership. We speak up, follow through, and lift each other up. If you’ve got ideas and initiative, you’ve got influence.
- Courageous Humility: We’re confident in what we bring and curious about what we don’t know (yet). We give feedback with care, take it with grace, and know that real growth takes both.
WHAT WE’RE LOOKING FOR
Success at OLIPOP doesn’t come from checking boxes; it comes from living our values, staying curious, and finding energy in both the pace and the purpose. We’re building something big, and we’re looking for people who:
- Think big, move fast, and take thoughtful risks
- Thrive in a high-performance, feedback-rich environment
- Value real human connection and honest collaboration
- Are fired up by building something new, and making it better every day
Startup life at OLIPOP is equally fun and fast-paced. If you’re energized by a dynamic environment, eager to grow, and excited to help shape something meaningful from the inside out, OLIPOP is a one-of-a-kind ride.
We are committed to providing reasonable accommodations to qualified individuals with disabilities or other needs during the application process and employment. To request an accommodation, please contact The People Team at recruiting@drinkolipop.com.
We are proud to be an Equal Opportunity Employer. OLIPOP will consider all qualified applicants without regard to race, religion, gender (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, veteran status, or any other characteristics protected by law.
Submission of Application Materials
Applicants are required to submit only the materials specifically requested as part of the application process. Please do not include any unsolicited materials, as they will not be reviewed or considered.
Unsolicited materials may include, but are not limited to:
- Marketing or promotional concepts
- Business ideas or strategies
- Photographs, videos, or other media
- Presentations, designs, or other creative content
By submitting any materials beyond those explicitly requested, you agree that:
- You are voluntarily providing such materials;
- You irrevocably assign all rights, title, and interest in and to those materials to Olipop Inc.; and
- Olipop Inc. may use, reproduce, modify, distribute, or otherwise exploit such materials for any purpose anywhere in the world, without restriction or compensation.