Director, Influencer Marketing (Hybrid Role -… at Olaplex · New York

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

About the Role:

OLAPLEX is seeking a strategic, innovative, and commercially-minded Director, Influencer Marketing to pioneer the global vision and integration of our creator ecosystem. Taking a data-driven, full-funnel approach, you will champion brand storytelling, cultivate community advocacy, and directly accelerate consumer conversion.

As a pivotal leader, you will revolutionize how OLAPLEX partners with talent—from micro-creators to powerhouse influencers —setting best-in-class standards across the beauty and haircare industry. You are a confident executive storyteller who can effortlessly navigate social algorithms, manage agency and cross-functional dynamics, and present high-impact solutions to executive leadership.

• Define and execute the global influencer strategy across all platforms to drive engagement, advocacy, and revenue growth
• Build a multi-tiered creator ecosystem spanning VIP, macro, micro, and professional brand advocates
• Lead end-to-end planning and execution of high-impact campaigns that boost cultural relevance and commercial conversion
• Develop platform-specific creator content strategies optimized for organic reach and paid amplification
• Manage influencer and agency partnerships to secure long-term brand advocacy and key voices for major product launches
• Collaborate with cross-functional and regional leads to align influencer initiatives with commercial goals and retail demand
• Partner with Paid Media teams to seamlessly integrate influencer content into performance channels, driving conversion
• Oversee affiliate influencer programs, maximizing contract spend, commission structures, and overall ROI
• Scale influencer strategies across emerging channels, mapping audience segments to cultural triggers and trends
• Ensure global campaign alignment while empowering local teams with tailored regional execution strategies
• Establish robust KPIs and data reporting models to optimize creator selection, messaging, and budget allocation
• Manage the influencer marketing budget, optimizing spend across brand awareness, performance, and retail channels
• Monitor platform shifts, social trends, and industry best practices to maintain a competitive advantage
• Lead and mentor a high-performing team, fostering a culture of innovation, accountability, and excellence

About You:

• 10+ years of progressive industry experience, including at least 5 years dedicated strictly to Influencer Marketing leadership
• Deep-seated passion for prestige beauty and haircare innovation
• Proven ability to cultivate authentic relationships and engage key stakeholders across the creator community
• Extensive portfolio of successful influencer initiatives and an established network with top talent and management agencies
• Demonstrated success scaling affiliate programs across platforms such as ShopMy, LTK, and leading affiliate networks
• Strong critical thinking and problem-solving skills, with a track record of building operational frameworks to execute strategy seamlessly
• Highly collaborative leader with exceptional relationship-building capabilities, adept at inspiring cross-functional alignment and championing creator programs internally
• Proactive, entrepreneurial mindset with the agility to thrive and drive impact in a fast-paced environment
• Analytical and business-minded, skilled in translating complex performance metrics into actionable optimizations
• Proven leadership capabilities in mentoring, developing, and managing high-performing teams
• Expertise in complex contract negotiations, talent deal structures, and global compliance standards
• Superior written and verbal communication, negotiation, and executive presentation skills
• Comprehensive understanding of social algorithms, creator trends, and competitive industry dynamics
• Adept in rapid priority management, project scheduling, and brand risk mitigation
• In-depth knowledge of emerging cultural trends, digital media shifts, and the beauty landscape
• Keen creative eye with a track record of driving innovative content initiatives

We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.

Our Total Rewards:

The annual base pay for this position is $160,000 - $180,000 with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.

• Competitive compensation
• Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
• Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options
• Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
• Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
• Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
• Our culture has an “attitude of gratitude” and a shared passion for our brand. Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX
• Products: Twenty (20) free products per year, plus a friends and family discount

Our Commitment to Diversity, Equity, and Inclusion:

Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.

OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.