Conversational Marketing Specialist at Okta · Toronto

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Job Summary We’re looking for a motivated and analytical Conversational Marketing Specialist to join our dynamic digital marketing team. In this role, you will be responsible for managing and optimizing our website's AI assistant to enhance user engagement and drive conversions. You will also be in charge of creating and presenting performance reports to key stakeholders, providing actionable insights to guide our conversational marketing strategy. Key Responsibilities AI Assistant Management Train, maintain, and improve our website's AI assistant to ensure a personalized and effective user experience. Develop and maintain a content governance strategy for the AI assistant, ensuring all information is accurate, up to date, and on brand. Collaborate with design and development teams to manage the look and feel of the AI assistant, ensuring it aligns with our brand identity. Performance Reporting Create and distribute regular performance reports on our conversational marketing efforts for internal stakeholders. Analyze key metrics to identify trends, challenges, and opportunities for optimization. Translate data into actionable insights and strategic recommendations to improve performance. Strategy & Optimization Continuously monitor and analyze the performance of the AI assistant and other conversational marketing channels. Propose and implement A/B tests and other experiments to optimize for key performance indicators (KPIs) such as engagement rates, lead generation, and customer satisfaction. What You Will Bring 2-4 years of experience in digital marketing, with a focus on analytics or content management. Proven experience in creating and presenting performance reports to stakeholders. Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics). Excellent written and verbal communication skills. A keen eye for detail and a passion for creating exceptional user experiences. Direct experience managing and training AI-powered chatbots or virtual assistants is a bonus. Experience with A/B testing and other optimization techniques is a bonus. #LI - Hybrid #P24080_3414456 Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us. The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: $108,000—$148,500 USD Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can. The annual base salary range for this position for candidates located in Canada is between: $110,000—$121,000 CAD The Okta Experience Supporting Your Well-Being Driving Social Impact Developing Talent and Fostering Connection + Community We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.