OEG Sports & Entertainment→
Manager, Marketing at OEG Sports &… · Location…
Job Description
Manager, Marketing
About OEG Sports & Entertainment:
OEG Sports & Entertainment delivers North America’s leading sports and entertainment experiences to connect our fans to their passions. Located in the heart of the ICE District, OEG owns the 5-time Stanley Cup Champion Edmonton Oilers, the WHL’s three-time Memorial Cup Champion Edmonton Oil Kings, and the AHL’s Bakersfield Condors. OEG operates Rogers Place, North America’s premier and most technologically advanced sports and entertainment venue. The 18,647 seat, $480 million arena is among the most technologically enabled sports facilities in North America as well as the first LEED Silver-certified NHL Facility in Canada.
Our vision is to be a Global Leader in Sports & Entertainment. Together, we inspire our fans by connecting them to their passions, which is ours as well! We play hard as a team, and with devoted integrity towards our common purpose. We have commitments to innovation and growth, combined with performance excellence that ensures a fair return on investment. We develop our people to be leaders in our industry, and we invest in our communities. Through our world class talent, we strive to WIN. ON and OFF the ICE.
About the Role:
Reporting to the Director, Marketing, this role will provide the opportunity to develop and execute strategic marketing initiatives that strengthen the relationships between the Edmonton Oilers and Edmonton Oil Kings and their Season Seat Holders and Members. The successful candidate will work closely with Director, Marketing, to oversee year-round touchpoint plans, including digital communications, onboarding, welcome programs, renewals, and tenure recognition, while ensuring that they align with OEG revenue building goals. This role also leads the planning and execution of Season Seat Holder events, while supporting broader fan activations, including managing vendors, approvals, project timelines and creative deliverables to ensure fan experiences consistently lead the industry and are thoughtfully executed.
Your Focus in this Role:
- Work with Director, Marketing to build out strategic plans identifying all key deliverables to Edmonton Oilers Season Seat Holders and Edmonton Oil Kings Season Seat Members, including welcome packages, renewals, onboarding and offboarding.
- Liase with internal stakeholders and external vendors to ensure production and delivery of all relevant touchpoints throughout the year. Lead fulfillment, logistics, proofing and editing to ensure plans are executed on time and on budget.
- Lead the planning, production and ongoing upgrading of permanent tenue project celebrating Season Seat Holders and their relationship with the club.
- Manage the maintenance and deployment of marketing communications to Season Seat Holders and Members, including online portal, email, landing pages and robocalls.
- Lead Holiday Socials and Photo Day, along with support on other fan events, including Fan Day and Oilers Skills Competition.
- Work with key stakeholders to define success, establish campaign scope and set timelines.
- Lead the project approvals process, ensuring final sign-off is received and facilitate revisions as necessary.
- Negotiate, track and manage relationships with third-party vendors and seek ways to open new channels for the marketing team to reach target audiences.
- Liase with in-house Digital Media, Event Presentation, and Creative teams to build strategic, informed, compelling deliverables that will produce desired marketing outcomes.
- Use best practices like workback schedules, budgets and project charters to ensure campaigns and supporting collateral are delivered on time, within budget and at a high level of quality.
- Ensure all campaign touchpoints for fans are accurate and in accordance with overall brand standards.
- Actively participate in regular team meetings to ensure campaigns, projects and teams are on track, are well-coordinated with other initiatives, and that any risks, issues or conflicts are collaboratively managed.
Who You Are:
- You are a strong project manager who is able to keep multiple projects, timelines and stakeholders moving forward
- You have a powerful attention to detail with a sharp eye for accuracy, consistency and quality
- You have a positive attitude and are able to communicate and collaborate effectively with internal stakeholders, colleagues, fans and vendors
- You are a proactive problem-solver who can navigate challenges and are driven to find solutions
- You are creative and can convert big ideas into succinct fan engagement tactics
- You’re open-minded and able to adjust on the fly
- You thrive in a collaborative environment and are able to manage ideas and opinions within many departments
- You have a talent for building great working relationships at all levels within an organization
- You can separate passion from emotion
Education, Experience and Skills:
- A post-secondary degree or diploma from a recognized institution in a related field
- A minimum of 5 years of direct marketing experience
- Experience overseeing the end-to-end production and physical delivery of print and digital marketing collateral
- Experience managing multi-channel marketing deployments across email, landing pages and digital portals
- Experience in planning and executing large-scale events
- Excellent writing ability with rigorous attention to detail in proofing, editing and maintaining brand standards
- Experience managing the development and execution of marketing assets utilizing in-house creative and content resources
- Ability to make critical decisions independently without supervision
- Track record of building strong working relationships through effective communication, managing expectations and conflict management
- Ability to to manage multiple projects and tasks simultaneously
- Positive, energetic and professional attitude
- Ability to work evenings and weekends as required
What’s in it for you?
- 100% Employer Paid Benefits + RSP Matching Program
- Oilers, Oil Kings, and Live Entertainment Ticket Options
- Healthcare and Lifestyle Spending Account Options
- On-Site Parking and Transit Allowance
- On-Site Gym
- Beautiful Office Space located Downtown Edmonton within Rogers Place – with easy access to the LRT!
- Social Work Culture + Employee Events
Next Steps:
Thank you for your interest in joining our team! Those moving forward in the process will be contacted by a member of our team.
Stay in Touch!