Customer Marketing - MGR at OCBC in Singapore, Singapore

Customer Marketing - MGR Location: OCBC Singapore WHO WE ARE: As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future. We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here. This is the broad job description of the job profile. Definitive job description should be reviewed and discussed between you and your manager. Customer Marketing Manager Why Join As a Customer Marketing Manager at OCBC, you'll play a key role in developing and executing marketing strategies that drive customer engagement and loyalty. You will be responsible for best-in-class marketing campaigns across key financial banking products - Cards, Usage and Unsecured Loans. You'll have the opportunity to work with a talented team of marketers and make a real impact on our customers' lives. How you succeed To succeed in this role, you'll need to have a deep understanding of our customers' needs and preferences. You'll work closely with our data analytics team to gain insights into customer behavior and develop targeted marketing campaigns that drive results. You'll also need to collaborate with our product teams/agency partners to ensure that our marketing efforts are aligned with our business objectives. What you do - Develop and execute multi-channel marketing campaigns to drive customer engagement and loyalty - Analyze customer data to gain insights into behavior and preferences - Collaborate with product teams to develop marketing strategies that align with business objectives - Work with our creative team to develop marketing materials and campaigns - Measure and evaluate the effectiveness of marketing campaigns and make recommendations for improvement Who you are - A degree in Marketing or a related field is desirable - At least 3 years of experience in marketing, preferably in the financial services industry - Strong analytical and problem-solving skills - Excellent communication and project management skills - Ability to work in a fast-paced environment and prioritize multiple projects simultaneously - Passionate about delivering exceptional customer experiences Who we are As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future. We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here. What we offer Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers. What we offer: Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.