Marketing Manager at Oakworks in New Freedom, PA

Why Oakworks?

Oakworks is a family owned and operated company for over 40 years that produces world class medical and spa equipment. Oakworks brings high quality, innovative products to the health and wellness market. As a leading manufacturer of medical, spa, and massage tables, we’re proud to support customer and employee wellness. You will be helping to build a wide array of products with a great team of people.

Oakworks not only focuses on the quality of our products, but also cares about our employees. Oakworks is proudly promoting health awareness through different activities within the company. We strive to be an employee centered workplace and hold multiple company events to show our appreciation.

Benefits include:

• Medical
• Dental
• Company paid vision
• Company paid ST/LT Disability
• Company paid life insurance
• PTO
• Paid holidays
• 401k

Oakworks is seeking a strategic, hands-on Marketing Manager to strengthen its brand, generate qualified demand, and support profitable growth across its medical, massage, therapy, and spa table businesses. This role translates product capabilities into clear customer benefits and delivers coordinated marketing programs for practitioners, healthcare organizations, spas, dealers, and distributors.

The Marketing Manager works closely with leadership, sales, product development, and customer service to set priorities, execute campaigns, and measure results. The ideal candidate combines strong writing and creative judgment with commercial discipline and the ability to manage multiple product markets.

Additional duties include:

• Develop and execute an annual marketing plan, budget, and campaign calendar aligned with revenue goals, product priorities, and available resources.
• Define positioning and messaging for each product category, clearly communicating quality, ergonomics, functionality, customer experience, and value.
• Manage website content, search engine optimization, paid advertising, email marketing, social media, and lead-generation programs; improve conversion from inquiry to sales opportunity.
• Create and maintain product literature, comparison guides, presentations, photography, video, customer stories, and other sales materials with accurate, consistent information.
• Equip dealers, distributors, and sales representatives with launch materials, product education, co-marketing campaigns, and tools that help them sell Oakworks effectively.
• Lead marketing execution for new products and product updates, coordinating launch schedules, messaging, channel readiness, and follow-up measurement.
• Monitor competitor products, pricing, promotions, and market trends; recommend positioning and promotional responses in partnership with sales and leadership.
• Plan trade shows, industry events, and customer education programs, including promotion, lead capture, sales handoff, and return-on-investment evaluation.
• Manage agencies, freelancers, and other marketing vendors; coordinate internal contributors and direct marketing staff.
• Ensure product claims, specifications, imagery, and customer testimonials receive appropriate technical and internal review before publication

This isn't a role for someone who simply wants to maintain the status quo. We're looking for a builder- someone who enjoys developing new ideas, creating impactful marketing initiatives, and finding opportunities to grow our brand and reach new audiences.

The ideal candidate can think strategically, plan thoughtfully, and move quickly in a fast-paced environment. This person thrives in an environment where guidance is available, but day-to-day direction isn't generally needed. If you enjoy turning ideas into action and seeing the results of your work, we'd love to hear from you!

Education: Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience**.**

Experience: Five or more years of progressive marketing experience, including ownership of campaigns, budgets, and measurable business results. Management or leadership experience preferred

Hours: Monday- Friday, 8:30am-5pm

Remote or hybrid work options may be available after the employee has developed a strong understanding of the role, company operations, and workplace culture.

• Experience marketing physical products through dealer, distributor, or business-to-business channels; medical equipment, wellness, spa, or manufacturing experience preferred.

• Strong writing, editing, project management, and presentation skills, with the ability to explain technical features in clear customer language.

• Practical experience with website content management, email platforms, customer relationship management systems, search marketing, and web analytics.

• Ability to interpret campaign and sales data, prioritize investments, and communicate recommendations to leadership.

• Experience coordinating creative resources, vendors, and cross-functional teams. Prior responsibility for supervising employees, conducting performance reviews, and coaching staff.

Equal Opportunity Employer and M/F/Vets/Disability