Marketing Executive at Nufarm in Vietnam

Key Responsibilities

1. Event Management

• Organise key customer events, exhibitions, dealer meetings, product launches, and promotional activities.
• Manage venues, vendors, logistics, invitations, displays, and event materials.
• Work with sales teams to define target audiences, event objectives, and follow-up actions.
• Track event participation, engagement, effectiveness, budgets, and timelines.

2. Marketing Materials and Promotional Activities

• Coordinate the planning, procurement, inventory, and distribution of POSM, packaging materials, promotional merchandise, and customer gifts.
• Work with suppliers and internal stakeholders to ensure quality and timely delivery.
• Monitor inventory, distribution and market visibility of promotional materials.
• Support vendor quotations, purchase documentation, and invoice reconciliation.

3. Digital Marketing and Communications

• Support digital marketing campaigns across social media, messaging platforms and other relevant channels.
• Coordinate product communications, event promotions, customer stories, videos and sales-support materials.
• Monitor campaign performance and prepare reports on reach, engagement, enquiries and leads.
• Maintain the marketing communication calendar and ensure content follows brand guidelines.
• Track campaign reach, engagement, inquiries, and leads, and prepare performance reports.

4. New Product Launches

• Coordinate product launch plans, timelines, marketing materials and field activation activities.
• Collaborate with marketing, sales and product teams to support product positioning and distributor and dealer readiness.
• Gather customer feedback and monitor market responses to launch activities.

5. Field and Channel Marketing

• Implement local marketing programs and seasonal campaigns in collaboration with sales teams.
• Conduct field visits to assess campaign execution, POSM visibility, competitor activities and customer feedback.
• Support distributor and dealer engagement and demand-generation initiatives.
• Share market insights and competitor intelligence with relevant internal teams.

6. Marketing Coordination and Reporting

• Track marketing activities, budgets, timelines, leads and campaign results.
• Maintain accurate expense records and supporting documentation.
• Coordinate with sales, product, procurement, finance, logistics and external agencies to ensure smooth execution of marketing programs.

What We’re Looking For

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, Communications, Agriculture or a related field.
• At least 5 years of relevant experience in field marketing, event management, channel marketing, digital marketing or sales support.
• Experience in agriculture, agricultural inputs, rural marketing, FMCG or a channel-led business is an advantage.

Skills and Competencies

• Good working knowledge of Microsoft Excel, PowerPoint and social media platforms.
• Strong planning, coordination and organisational skills, with attention to detail.
• Good communication and stakeholder management skills.
• Ability to manage multiple projects and deadlines effectively.
• Understanding of campaign tracking, reporting and marketing performance measurement.
• Proficiency in Vietnamese and English.

Other Requirements

• Willingness to travel within Vietnam as required.
• Flexibility to support customer events and marketing activities outside standard working hours when necessary.