Culture GTM Lead at Novig in New York City, NY

CULTURE GTM LEAD $140k – $170k • meaningful equity ABOUT NOVIG Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users. With CFTC approval on the horizon, we're poised to go live across all 50 states as the leading sports-focused, federally regulated market built on trust, transparency, and real user protection. We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision. ABOUT THE ROLE Novig is building the leading sports prediction market in America — and we're doing it by showing up in the moments that actually matter to sports fans. We're looking for a Culture GTM Lead to own how Novig shows up across sports, internet culture, and live events. This role spans growth, content, partnerships, and product — turning cultural relevance into real growth. You'll identify the moments, communities, and creators worth betting on, and turn them into repeatable growth loops. That means launching fast, testing constantly, and building systems that scale what works. This isn't a strategy-only role. It's for someone who can go from idea to outreach to deal to live campaign in days, not weeks. WHO YOU ARE AND WHAT YOU WILL DO - Own Novig's culture GTM strategy across sports, internet culture, and live events — identifying priority moments, audiences, and opportunities - Turn cultural moments into acquisition engines (NFL Sundays, NBA playoffs, viral trends, tentpole events) - Source, pitch, and activate creators at scale across Instagram, TikTok, YouTube, and emerging channels - Run high-volume outbound through cold outreach, inbound, and network sourcing - Close partnerships end-to-end, from first touch to signed deal, including negotiating deliverables, timelines, and compensation - Launch campaigns fast and repeatedly, minimizing time from idea to live activation - Build referral and incentive loops tailored to culture-first audiences to drive organic growth and sharing - Experiment across creators, affiliates, events, communities, and partnerships - Develop repeatable playbooks for winning cultural moments and scaling what works - Track performance and optimize relentlessly, doubling down on what works and killing what doesn't - Partner cross-functionally with Product, Design, Marketing, and Data to bring campaigns to life - Execution-first operator who moves fast, ships quickly, and figures things out in real time - Chronically online with strong instincts for talent, creators, and communities that drive real engagement - Relentless closer comfortable with high-volume outreach — highly persistent, follows up, pushes deals forward, and doesn't let opportunities die in your inbox - Scrappy and resourceful — you build systems as you go instead of waiting for perfect ones - Data-driven but not data-paralyzed — you use metrics to inform decisions, not slow them down - Clear, compelling communicator who can sell Novig to creators and partners - Organized enough to manage dozens of partnerships simultaneously, and thrives in fast-paced, high-growth environments with ambiguity and intensity WHY WORK HERE, IN THE WORDS OF THE PEOPLE WHO DO “I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.” “The people! So smart, thoughtful, fun to work with, passionate about their craft, etc” “I'm having the most fun I've had in my entire career.” If you want responsibility, trust, and the chance to help build the future of sports prediction markets - take your shot, we’d love to connect. NOT FOR EVERYONE - Our work is tied to live sports - that means potential nights, weekends, and pressure included. - If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment. COMPENSATION & BENEFITS - $140k – $170k base, benchmarked at top-tier tech companies - Meaningful equity for every employee, regardless of role - 100% health premiums covered - 99% dental & vision covered - 401(k) with 4% company match - HSA + $1,080 annual company contribution - $50/monthly company contribution to employee transit - $27/day lunch stipend when working from our NYC office - $35/day dinner stipend when working from the NYC office after 6:30pm HOMEBASE Union Square, NYC In-person 4 days a week because we genuinely like being around each other.