Marketing Platforms & Digital Innovation Manager at Novartis · Madrid

Marketing Platforms & Digital Innovation Manager Location: Barcelona Gran Vía Job Description Summary The Marketing Platforms & Digital Innovation Manager translates International digital innovation and platform strategy into localized, fit-for-purpose marketing technology solutions that enable high-quality execution and decision-making across Commercial, Value & Access, and Medical Affairs. The role leads the deployment, optimization, and adoption of core marketing and customer-facing platforms, ensuring they are reliable, compliant, and effectively used in line with International guidance. This role is based in Barcelona or Madrid, in Spain. Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you. #LI-Hybrid Job Description Key responsibilities Execute and localize the country marketingplatformsroadmap, ensuring alignment withInternationaldigital, data, and platform strategies. Own day-to-day operational readiness, stability, and performance of core marketing and customer-facing platforms in partnership with DDIT and external vendors. Coordinate platform configuration, enhancements, and integrations to support Commercial, Value & Access, and Medical Affairs priorities. Enable Medical Affairs and Value & Access technology execution by ensuring compliant CRM configuration, content enablement, and data capture processes. Support International Medical Excellence and ICE execution by ensuring platforms, roles, permissions, and integrations are ready and adopted on time. Identifyand prioritize digital innovation opportunities that improve reach, relevance, efficiency, and user experience across platforms. Translate business needs into clear platform and innovation requirements feeding the DAP andMarTechroadmaps. Design and execute change management and adoption plans for new platforms, upgrades, and feature releases. Monitor adoption,utilization, and platform performance metrics, sharing insights to drive continuous improvement. Act as a cross-functional partner and subject matter expert for marketing technology, innovation, and digital execution. Essential Requirements University degree in business, life sciences, analytics, computer science, engineering, or related technical field;Master’sdegree preferred; fluent English and Spanish languagesrequired. 5+ years of experience in marketing technology, data, digital platforms, or business analysis roles within complex organizations. Strongexpertisein coreMarTechand CRM platforms, marketing automation, content enablement tools, and digital ecosystems. Experience acting as a Product Owner or leading requirements gathering for platform and technology initiatives. Solid understanding of data governance, data privacy, and regulatory requirements in healthcare environments. Proven experience driving platform adoption, change management, andways-of-workingtransformations. Strong stakeholder management skills withabilityto work across Commercial, V&A, Medical, IT, and external vendors. Strategic, digitally savvy problem solver demonstrating Novartis leadership behaviors and ethical mindset. Commitment to Diversity and Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverseteamsrepresentative of the patients and communities we serve. Skills Desired Additional Locations: Madrid Delegación