Director, Marketing Strategy- CAR-T Immunology at Novartis · East…

Director, Marketing Strategy- CAR-T Immunology Location: East Hanover Job Description Summary #LI-Hybrid Lead the marketing vision behind a next‑generation CAR‑T therapy poised to redefine treatment for autoimmune disease. As Director, Marketing Strategy, you will set and drive the end‑to‑end marketing strategy for a CAR‑T cell therapy within Novartis’ Immunology portfolio, translating breakthrough science into human‑centric campaigns, behavioral strategies, and connected experiences. Partnering closely with cross‑functional leaders, you will orchestrate strategy and execution for a product developed using T‑Charge™—Novartis’ next‑generation CAR‑T platform—bringing meaningful innovation to patients living with autoimmune disorders. This position is based in East Hanover, NJ and will not have the ability to be located remotely. Please note that Novartis is unable to offer relocation support for this role; please only apply if this location is accessible for you, as only local candidates will be considered. This position will require up to 20% travel as defined by the business (domestic and/or international). Job Description Key Responsibilities: Lead the development and implementation of the strategic marketing for the brand Monitor the product performance, competitive environment and customer base to quickly identify plan changes Manage ROI assessments of tactical programs while collaborating with Sales leadership, ensure proper execution throughout the field force(s) Lead interactions with extended brand team members including other functional areas (Sales, Managed Markets, Medical, Clinical, Regulatory, Training, and Finance), building consensus/buy-in among these team members Present to senior management on strategy and action plans to address competitive threats and/or exogenous market events Collaborate with Global on critical brand issues related to development, aligning as appropriate to the global brand strategy. Provide leadership to the brand team and extended brand team members including coaching, advising, and developing team members Lead the preparation and launch of new indication(s), defining market size, opportunity, forecast, while aligning with Global's pre-marketing & marketing plans, participating in negotiations and execution of plan Oversee market research initiatives as part of brand plans while anticipating market reactions and changes Provides strategic leadership with cross-functional GPT members (i.e., DRA, Clinical, TRD, etc.) to ensure cohesion & brand integrity, pricing, safety messaging, pharmacovigilance, regulatory interactions, manufacturing, packaging, distribution and supply forecasting across indications within a disease area Essential Requirements: Bachelor's/undergraduate degree required; MBA in Marketing or a related field preferred Minimum of 8 years of experience in commercial Marketing required; multi-functional experience in pharmaceutical, healthcare or consumer packaged goods preferred Demonstrated experience in utilizing data, insights, analytics, and behaviors into optimizing marketing performance and outcomes. Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including General Management, Communications, Legal, Regulatory, Compliance and Global Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders Strong track record of developing talent and building high performing teams Understanding of complex brands within a specialty distribution. Ability to navigate regulatory, compliance, and legal environments to launch new programs. Desirable Requirements: Experience in all aspects of marketing across the early product lifecycle (pre-launch and launch) Familiarity with agile approaches to marketing strategy and execution Novartis Compensation Summary: The salary for this position is expected to range between $185,500 and $344,500 per year. The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors. Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards. US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves. EEO Statement: The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. Accessibility and reasonable accommodations The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message. Salary Range $185,500.00 - $344,500.00 Skills Desired Agility, Asset Management, Business Strategy, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Inspirational Leadership, Marketing Strategy, Negotiation Skills, Operational Excellence, People Management, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships