Marketing Coordinator at NOVA Plastic… · McLean

• Marketing Coordinator MARKETING COORDINATOR DEPARTMENT: MARKETING EMPLOYMENT TYPE: HOURLY, FULL-TIME (30–40 HOURS/WEEK) About NOVA Plastic Surgery At NOVA Plastic Surgery, we believe every patient interaction—whether online or in person—should reflect the exceptional care and luxury experience we provide. We're looking for an energetic, creative, and highly organized Marketing Coordinator to help bring our brand to life through social media, content creation, community events, and exceptional patient engagement. This is a hands-on role for someone who enjoys being both behind the camera and interacting with people. The majority of your time will be spent creating engaging marketing content, supporting events, and helping showcase our providers, patients, and practice culture. When needed, you'll also provide front desk support by assisting with patient check-in, responding to leads, and helping create a five-star patient experience. If you're creative, adaptable, love social media, and enjoy working in a fast-paced luxury medical practice, we'd love to meet you. Primary Responsibilities: Approximately 80% Marketing | 20% Front Desk & Patient Experience Marketing & Social Media • Capture high-quality photo and video content throughout the practice • Film providers, treatments, before-and-after results (with patient consent), educational content, and behind-the-scenes moments • Create engaging content for Instagram, Facebook, TikTok, YouTube Shorts, and other digital platforms • Edit videos using applications such as CapCut or similar editing software • Create graphics using Canva or similar design platforms • Schedule and publish social media content • Assist in maintaining the marketing content calendar • Monitor comments, direct messages, and social media engagement • Stay current on social media trends and recommend creative content ideas • Collaborate with providers and medical assistants to gather content opportunities • Organize and maintain digital photo and video libraries • Ensure all content aligns with NOVA's luxury brand standards and messaging Events & Community Outreach • Assist with planning and executing practice events, open houses, community events, and promotional activities • Coordinate event logistics, supplies, vendors, and event setup • Capture photos and videos during events for future marketing • Assist in promoting upcoming events across social media channels • Support event setup and breakdown as needed • Reach out to potential community partners to develop relationships Patient Experience & Front Desk Support When providing front desk coverage, responsibilities include: • Welcome patients with professionalism and warmth • Deliver an exceptional luxury patient experience • Answer incoming phone calls promptly and professionally • Respond to web inquiries, chat requests, and incoming leads • Schedule consultations using established scripts and scheduling guidelines • Enter and maintain accurate information in Aesthetix and Boulevard • Complete assigned lead follow-up tasks • Maintain accurate documentation and patient communication • Assist with patient check-in and check-out • Process payments accurately • Help maintain a clean, organized, and welcoming reception area • Support scheduling needs to maximize provider productivity Administrative Support • Maintain organized marketing assets and files • Assist with administrative marketing projects • Support promotional campaigns and practice initiatives • Help track basic social media engagement and campaign performance • Assist with other marketing and operational projects as assigned Qualifications We're looking for someone who is: • Creative and passionate about social media • Comfortable using a smartphone to capture quality photo and video content • Organized with exceptional attention to detail • Friendly, outgoing, and comfortable interacting with patients • Able to multitask in a fast-paced environment • Professional with excellent verbal and written communication skills • Dependable and able to work independently while collaborating with a team Preferred Experience • Social media management • Content creation • Photography and/or videography • Canva • CapCut or similar editing software • Meta Business Suite • Customer service • Hospitality • Luxury retail • Medical office or aesthetic practice experience (preferred but not required) Schedule & Work Location This position works from both our McLean (Tysons area) and Ashburn locations. Because marketing events can occur outside of regular business hours, candidates must be available to work evenings and weekends for events, promotional events, content creation, Front Desk coverage, and practice initiatives. What Success Looks Like A successful Marketing Coordinator: • Creates engaging, high-quality content consistently • Helps grow NOVA's online presence and community engagement • Represents the practice professionally both online and in person • Supports successful marketing events • Responds to patient inquiries promptly and professionally • Helps convert prospective patients into scheduled consultations • Provides an exceptional luxury patient experience during every interaction • Demonstrates flexibility, creativity, initiative, and a positive attitude Why Join NOVA Plastic Surgery? At NOVA Plastic Surgery, you'll have the opportunity to build your marketing portfolio while working alongside talented surgeons, providers, and an innovative leadership team. You'll gain hands-on experience in digital marketing, event coordination, luxury patient experience, and aesthetic medicine—all while making a meaningful impact on the growth of one of Northern Virginia's premier cosmetic practices. We value creativity, teamwork, accountability, continuous learning, and exceptional service. If you're excited about creating engaging content, connecting with people, and helping grow a luxury brand, we'd love to hear from you.