Manager, Digital Marketing Bio at Nova Biomedical in Waltham, MA

Nova Biomedical: One Global Brand. One Vision. Together under one name. Advanced Instruments and Nova Biomedical are now united under one brand, Nova Biomedical, marking a major milestone in our journey to deliver greater value to our customers. By combining our strengths, we're accelerating innovation, supporting critical workflows, and delivering world-class service across the biopharmaceutical and clinical markets. Job Summary: Nova Biomedical is seeking a Manager, Digital Marketing Bio to drive digital demand generation, customer engagement, and pipeline growth for the BIO business. Reporting to the Senior Director, Global Bio Marketing, this hands-on role will develop and execute integrated digital marketing programs across web, search, social media, email, marketing automation, and third-party media. The Global Digital Marketing Manager will use analytics, attribution, and ongoing campaign optimization to deliver measurable growth in leads, pipeline, and revenue. This position will balance strategic planning with hands-on program execution while collaborating with Marketing, Sales, Product Management, and Events teams across global and regional initiatives. Responsibilities: Develop and execute integrated digital marketing campaigns that generate demand, engage customers, and support pipeline and revenue growth. Manage digital programs across web, search, paid media, social media, email, marketing automation, and third-party media channels. Optimize websites, landing pages, conversion paths, and digital customer journeys to improve engagement and lead conversion. Lead search engine optimization, search engine marketing, generative engine optimization, and answer engine optimization initiatives. Improve organic and paid search visibility, performance, traffic quality, and conversion outcomes. Manage marketing automation platforms, email-nurture programs, lead flows, and related digital marketing processes. Develop segmented nurture strategies that guide prospects through the customer journey and support pipeline progression. Partner with Sales to ensure effective lead routing, follow-up, tracking, and reporting. Build reporting, attribution models, and performance dashboards that measure campaign effectiveness and commercial impact. Analyze campaign performance, customer engagement, lead activity, pipeline contribution, and revenue influence. Optimize campaigns and marketing investments based on performance data, attribution, and return on investment. Recommend adjustments to audience targeting, channel strategy, campaign content, customer journeys, and marketing spend. Support account-based marketing, content-syndication, and digital lead-generation programs. Evaluate opportunities to use AI-enabled capabilities to improve search visibility, targeting, personalization, content performance, and digital marketing effectiveness. Collaborate with Marketing, Sales, Product Management, and Events teams to support global and regional campaigns. Adapt global digital strategies and campaigns to support regional market needs. Maintain consistent digital messaging, customer experiences, and campaign practices across channels and regions. Communicate campaign plans, performance insights, recommendations, and results clearly to stakeholders. Maintain current knowledge of digital marketing technologies, customer-engagement practices, search trends, analytics capabilities, and emerging AI-driven marketing tools. Perform other duties as assigned. Experience Requirements: Bachelor’s degree in Marketing or an equivalent combination of education and relevant professional experience. Five or more years of experience in digital marketing, demand generation, growth marketing, or a related field. Demonstrated success managing multi-channel digital campaigns across search, paid media, social media, email, and marketing automation. Experience developing digital programs that support lead generation, customer engagement, pipeline development, and revenue growth. Experience optimizing websites, landing pages, conversion paths, and digital customer journeys. Experience with search engine optimization and search engine marketing. Knowledge of generative engine optimization and answer engine optimization preferred. Experience with analytics, attribution, customer relationship management systems, lead management, and performance reporting. Experience creating dashboards and presenting campaign performance, pipeline contribution, and return-on-investment insights. Experience managing email-nurture programs, lead flows, audience segmentation, and marketing automation processes. Experience with Salesforce and marketing automation platforms preferred. Knowledge of account-based marketing, content syndication, digital lead generation, and AI-driven search preferred. Experience supporting global or multi-regional marketing campaigns preferred. Experience in biotechnology, life sciences, or technical business-to-business marketing preferred. Strong analytical skills with the ability to interpret campaign and customer data and translate findings into practical recommendations. Strong written and verbal communication skills. Strong cross-functional collaboration and stakeholder-management skills. Ability to balance digital strategy with hands-on campaign execution and data-driven decision-making. Strong organizational and project-management skills with the ability to manage multiple campaigns, channels, priorities, and deadlines. Ability to work independently while collaborating effectively within global and cross-functional teams. Physical Requirements and Working Conditions: Comfort with working at a computer for extended periods. Capacity to lift and carry up to [25–50] pounds as required Able to communicate effectively via phone, video, and written communication. Occasional need to move about the office to access meetings or resources. Why Work for Nova Biomedical Flexible Medical, Dental, & Vision Coverage Competitive 401k company match Bonus Program, Generous PTO and paid holidays Generous Tuition reimbursement Hybrid and flexible work arrangements Professional development, engagement and events Company marketplace for lunch and snacks in our Norwood, MA, Billerica, MA and Westbrook, ME offices Company subsidized cafeteria in our Waltham, MA office Work Location: Hybrid in Waltham, MA (Monday - Thursday Onsite, Friday Remote) Targeted Salary Range: $130,000 to $170,000 annually Nova Biomedical believes in transparency and integrity throughout all we do, including compensation. The provided salary range for this role represents the expected base salary or hourly rate for this opening. Actual compensation will be commensurate with the candidate’s experience and may vary based on individual factors such as location, skills, and education. About the Company At Nova Biomedical, we’re not just building instruments, we’re powering breakthroughs that improve lives. Our smart, science-driven solutions are trusted in over 100 countries to speed drug development and enhance patient care. Our integration brings together more than 70 years of scientific excellence with Nova’s cutting-edge innovation, forming a powerhouse of precision, purpose, and possibility. With FDA-registered, ISO-certified manufacturing, more than 125 FDA approvals, and industry-trusted diagnostics, we’re setting new standards in quality and reliability. Nova Biomedical is proud to be a global leader in osmolality testing and biotechnology and in vitro diagnostic (IVD) instrumentation, dedicated to advancing patient care and scientific discovery with a legacy that continues to shape the future of life sciences. With headquarters in Norwood and Waltham, Massachusetts, and a global team of nearly 2,000 employees, we’re building a collaborative, empowered culture grounded in shared values: Customer Centricity, Ingenuity, Ownership & Accountability, Collaboration, and Integrity. Working at Nova Biomedical means joining a mission-driven organization where your contributions matter. Whether you're in engineering, science, manufacturing, or support, you’ll be part of a team that values innovation, invests in your growth, and is committed to making a real-world impact on global health. Explore what’s next with us at novabiomedical.com EEO Statement: Nova Biomedical takes pride in being an equal opportunity employer committed to hiring a diverse and inclusive workforce. As a part of our commitment to a diverse and inclusive workforce, Nova Biomedical will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class. Privacy Policy https://www.novabiomedical.com/privacy-policy/