Field Marketing Manager at Nokia in Germany

Field Marketing Manager

Location: Germany

Field marketing is Global Marketing and Communications’ primary touchpoint to customers and Global Sales and Customer Operations. This position runs account-based marketing for top telecommunications provider accounts, executes programs for high growth AI & Cloud and Mission Critical Enterprise / Defense customer segments, supports strategic marketing programs with in-field execution, and drives pipeline generation, customer engagement, and revenue growth across all prioritized geographies.

• Optimize and execute top account marketing strategies through sophisticated account-based marketing (ABM) frameworks, delivering personalized in-person and digital customer experiences that drive measurable engagement and accelerate revenue growth. These include Amplify events, microsites, newsletters, CXO roundtables and joint thought leadership initiatives.
• Together with customers and the content team, develop customer advocacy assets as proof points of technology leadership narrative.
• Foster strong partnerships with regional and segment sales leadership, ensuring alignment on priorities, goals, and joint execution plans. Provide research-based customer insights.
• Engage directly with customers including marketing and comms teams to facilitate co-marketing opportunities, and with purchasing decision makers to extend reach of sales teams.
• Execute strategic marketing programs with a focus on regional activation. This includes leadership of Tier 2 events, as well as partnering with Physical Channels on Tier 1 events.
• Plan, coordinate, and deliver the annual Global Sales Kick-off and its variations (regional, in person, virtual), ensuring alignment with business priorities and maximizing engagement and impact.
• Partner closely with regional comms to provide customer perspectives and participation, regional spokespeople, and localized angles to global comms themes to ensure regional relevance.
• Provide support for Executive Review Meetings with top customers including agenda input, content customization and sales liaison.
• Work with technical teams to create region-specific content, for example research report on mobile broadband adoption.
• Engage with Partner Marketing to provide localized support and collaborate on demand generation activities, summits, and localized co-marketing collateral.
• Play a primary role in qualifying new opportunities based on criteria agreed with sales, and routing leads to relevant internal or channel partner owner. Work with Operations to track pipeline impact.

Key interfaces

• Customers
• GSCO: regional leaders, segment leaders, client executives
• AI & Cloud sales team
• Marketing Strategy
• Physical Channels
• Program Management
• Media Relations, especially Regional Comms
• Corporate Communications
• Brand / Content
• Partner Marketing
• Technical Marketing
• Product / Portfolio Marketing
• Digital Channels
  

• 10+ years in B2B marketing
• Experience working closely with sales leaders, translating sales objectives into marketing activation
• Proven track record of designing and executing programs to drive pipeline generation and acceleration
• Technology acumen, with the ability to understand and articulate the value proposition of complex network solutions
• Strong cross-functional collaboration skills
• A curiosity and desire to use AI in daily marketing activities
• Strong written and verbal communication skills, including the ability to host meetings and customize global narrative and content for regional relevance.