Nexstar Media Group, Inc.→
Account Executive at Nexstar Media Group, Inc. in Los Angeles, CA
Entry LevelOn-siteFull-timeLos Angeles, CA$70k–$70k/yr
Skills
digital marketing expertisesales experiencedigital analytics toolscommunication skillssolution orientedproject management skillsproblem-solving skillsorganizational skills
Job Description
Summary: Nexstar Media Group, Inc. is seeking an Account Executive for KTLA to generate advertising revenue by developing new prospects and selling digital and linear advertising solutions. The role involves creating customized advertising solutions, collaborating with teams, and optimizing campaign performance to ensure client success.
Responsibilities:
- Generate advertising revenue primarily through developing new prospects and selling potential clients the merits of KTLA’s digital/linear advertising
- Sell digital TV advertising products across OTT, CTV, Amazon DSP, streaming platforms, and programmatic inventory
- Create customized advertising solutions including display, video, branded content, sponsorships, and station integrations
- Collaborate with sales support, marketing, and creative teams to develop effective campaigns that deliver measurable results
- Monitor campaign performance, provide clients with reporting and insights, and optimize campaigns to ensure success
- Proactively identifies and develops multi-platform new business opportunities
- Support/advise customers in specific types of advertising and how we can help promote their products or services in the most effective way possible
- Prepares and delivers sales presentations to clients
Required Qualifications:
- Experience in digital marketing (omni channel multi-platform), with a focus on Video, Display, social media, or email marketing (typically 1-3 years)
- Sell digital TV advertising products across OTT, CTV, Amazon DSP, streaming platforms, and programmatic inventory
- Experience with digital analytics tools like Google Analytics, Facebook Ads Manager, and other marketing platforms
- Create customized advertising solutions including display, video, branded content, sponsorships, and station integrations
- Collaborate with sales support, marketing, and creative teams to develop effective campaigns that deliver measurable results
- Monitor campaign performance, provide clients with reporting and insights, and optimize campaigns to ensure success
- Proactively identifies and develops multi-platform new business opportunities
- Support/advise customers in specific types of advertising and how we can help promote their products or services in the most effective way possible
- Prepares and delivers sales presentations to clients
- Digital marketing expertise (OTT, Display, social media, email marketing & Amazon DSP)
- Excellent communication and presentation skills
- Strong analytical and problem-solving skills
- Project management and organizational skills
- Bachelor's degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
- Minimum one year's experience in sales, preferably in the media field
- Valid driver's license with an acceptable driving record
- Solution oriented
Preferred Qualifications:
- Experience with Freewheel and Google ad manager a plus
Required Skills: Digital marketing expertise, Sales experience
Important Skills: Digital analytics tools, Communication skills
Nice-to-Have Skills: Solution oriented, Project management skills, Problem-solving skills, Organizational skills