Growth Marketing Specialist, US at Nexo in Sofia, Sofia-City, Bulgaria

Driving the next generation of wealth.

Digital assets are redefining how wealth is created, used, and transferred. Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors.

But technology alone doesn’t drive progress. People do.

We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement. We move fast, think long term, and take ownership. We challenge ideas, not people. We value clarity over noise and impact over optics.

What makes Nexo different?

We shape industry trends. We rethink how wealth works and build solutions that reflect that belief.

That requires a certain kind of person.

You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving.

This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo.

Official website: nexo.com

https://nexo.com/Your role:

• **Local Growth Enablement:**Act as the strategic link between local market needs and central Paid, Partnerships, Creative, Web/SEO, Lifecycle, Analytics, and Product teams.
• **Market Intelligence & Channel Mapping:**Maintain a live overview of US’s crypto and finance landscape — including publishers, influencer ecosystems, affiliates, events, and regional ad platforms.
• **HNWI Acquisition:**Develop personas, targeting strategies, and localized messaging that resonate with US`s high-net-worth individuals. Identify premium channels and moments to engage them effectively.
• Customer Experience Optimization: Audit key customer touchpoints (landing pages, onboarding flows, help center, FAQs) and collaborate with central teams to prioritize improvements and localization.
• Data-Driven Insights: Translate findings into clear, actionable briefs and test hypotheses to improve funnel performance and growth efficiency.
• Brand Voice: Adaptvalue propositions and messaging to the US, ensuring that all communications feel native and culturally relevant.
• **Brand Reputation & Risk Monitoring:**Track brand mentions, community sentiment, and potential risks, proposing timely responses or mitigations.

Key Metrics (KPIs):

• Funded accounts in US, including HNWI share.
• Customer LTV and LTV/CAC payback for influenced cohorts.
• Market penetration: Nexo funded accounts as a percentage of the active US crypto investor base.

What makes you stand out:

• 7-12+ years in senior growth or marketing roles, with deep knowledge of the US market.
• Proven experience shaping positioning, messaging, and channel strategy.
• Hands-on crypto user with strong understanding of local crypto culture, media, and terminology.
• Analytical mindset - skilled in turning complex data into actionable insights; experience with GA4, MMPs, and competitive intelligence tools.
• Strong stakeholder management - able to align global and local priorities effectively.
• Bias for action, structured thinking, and high editorial standards.
• Experience in fintech or crypto scale-ups, with an existing network of relevant partners, publishers, and creators.
• Ability to help build and mentor small local teams once traction is proven.

Nexo benefits:

• Competitive compensation with performance bonus.
• Hybrid work.
• Dedicated learning budget.
• Comprehensive health & wellness perks.
• Regular team events.