Brand Manager at Nexlume Solutions in Bengaluru, Karnataka

Job Summary

We are looking for an experienced Brand Manager to lead brand strategy, marketing initiatives, creative direction, and brand communication across multiple channels.

The ideal candidate should have experience in brand management, brand marketing, or brand strategy, preferably within a D2C, e-commerce, wellness, healthcare, or consumer-focused business. The role involves strengthening brand awareness, improving consumer engagement, maintaining brand consistency, and leading marketing and creative teams.

Key Responsibilities

• Develop and implement brand strategies to improve brand awareness, positioning, and consumer engagement.
• Plan and execute brand marketing campaigns, product launches, and seasonal promotional activities.
• Maintain consistent brand identity, messaging, visual communication, and tone of voice across marketing channels.
• Lead brand awareness initiatives and top-of-funnel marketing activities.
• Oversee social media content, creative campaigns, influencer collaborations, and community engagement.
• Coordinate the development of videos, graphics, podcasts, educational content, and other marketing materials.
• Manage brand communication across websites, e-commerce platforms, digital advertisements, social media, and public relations.
• Build relationships with content creators, influencers, industry experts, and relevant brand partners.
• Develop and maintain brand guidelines to ensure consistency across teams and customer touchpoints.
• Collaborate with marketing, product, sales, and creative teams to support business objectives.
• Monitor brand performance, audience engagement, branded search trends, and digital visibility.
• Identify opportunities to improve brand perception and strengthen market positioning.
• Establish effective creative workflows and approval processes to improve productivity and delivery timelines.
• Organize brand campaigns, expert sessions, community events, and audience engagement initiatives.
• Lead, mentor, and coordinate cross-functional teams across creative strategy, social media, design, video editing, influencer marketing, and community management.

Required Skills and Qualifications

• Experience in brand management, brand marketing, or brand strategy.
• Preferably experienced in a D2C, e-commerce, wellness, healthcare, or consumer-focused organization.
• Strong understanding of brand positioning, brand identity, and consumer behavior.
• Experience planning and executing integrated marketing campaigns.
• Knowledge of social media marketing, digital communication, and brand awareness strategies.
• Ability to maintain consistency in brand visuals, messaging, and communication.
• Strong leadership, communication, coordination, and project management skills.
• Ability to analyze marketing performance and identify areas for improvement.

Preferred Qualifications

• Experience in influencer marketing, creator partnerships, or community building.
• Exposure to podcast production, brand-led content, and large-scale marketing campaigns.
• Understanding of public relations, consumer research, and market positioning.
• Experience in wellness, healthcare, nutrition, beauty, or other consumer product categories.
• Familiarity with digital marketing analytics and brand performance measurement.

Team Management

• Lead and coordinate a cross-functional team of creative strategists, social media professionals, designers, video editors, and influencer or community management professionals.
• Assign responsibilities, monitor deliverables, and maintain quality standards.
• Encourage collaboration and support the professional development of team members.

Key Performance Indicators

• Improvement in brand awareness and digital visibility.
• Growth in branded search volume and organic website traffic.
• Improvement in audience engagement and consumer perception.
• Consistency of brand communication across marketing channels.
• Growth in social media audiences and community engagement.
• Timely execution of campaigns and product launches.
• Improved creative workflow efficiency and team coordination.

Pay: ₹1,000,000.00 - ₹2,000,000.00 per year

Work Location: In person