GTM Marketing Manager (Large/Key Account) at Nexi in Sweden, Sweden

Ready to Shape the Future of Digital Payments? Join Us in 2025.

Think about how we live today: ordering sneakers from your phone, splitting a dinner bill in seconds, or tapping your card to hop on a train. These everyday moments are powered by digital payments, and we're one of the companies making it all happen behind the scenes.

At Nexi, we’re on a mission to become Europe’s leading paytech. Following a transformative merger, we now span multiple countries, combining local expertise with the strength of a pan-European scale. 2025 is a pivotal year for us, full of exciting challenges, ambitious goals, and unprecedented opportunities to grow and shape the next generation of payment solutions.

If you’re looking for a role where you can drive impact, work across geographies and teams, and bring to life bold marketing ideas, this could be the one.

The Role: Vertical Marketing Manager – Hospitality

We're seeking a creative and driven marketing professional to lead the end-to-end Marketing & Communication strategy for our Hospitality vertical across multiple European markets.

In this hands-on role, you will be instrumental in shaping our narrative and building the marketing toolbox. You'll drive measurable results by collaborating closely with Proposition Managers, Product, Sales, Local Marketing, Brand & Communication, and key external partners. This includes owning go-to-market planning for new launches, creating compelling content (from sales decks to videos) , managing global campaigns, and enabling local success through tailored support and strategic alignment.

Location

You’ll report to a manager based in Sweden. You can be based in one of our offices in the Nordics (Denmark, Sweden, Finland), Italy, or Germany, with a hybrid working model.

What You’ll Do

• Develop and execute the overall Marketing & Communication strategy for the Hospitality vertical, including yearly marketing plans and deliverables
• Own and lead go-to-market planning for new proposition launches, services, and key campaigns in close collaboration with Product, Sales, and Partner teams
• Foster strong relationships and collaboration with key partners ensuring strategic alignment and effective stakeholder management to drive vertical success.
• Conduct market research and analysis (e.g., trends, competitor insights, battle cards) to support Proposition and Sales teams
• Create compelling marketing content in English : sales decks, storytelling, videos, landing pages, brochures, and sales guides ; in collaboration with Proposition and Product teams
• Deliver thought leadership content and manage global advertising campaigns for the Hospitality vertical
• Coordinate the vertical’s social media presence and digital marketing efforts, in collaboration with Local Marketing and Global Brand & Comms teams
• Support local marketing teams to tailor and roll out campaigns aligned with local market needs and culture
• Drive content creation for local and regional events, including industry congresses, in close alignment with local marketing teams
• Produce customer success stories, testimonials, and videos for internal and external channels (e.g., website, social media)
• Build and run Business Academy sessions (Laka Insight, Laka Awards etc) for Sales, Product, and Pre-Sales teams on best practices, new solutions, and customer wins

About You

You’re a marketer who thinks strategically and acts creatively, with a deep understanding of how to turn complex ideas into impactful stories and campaigns.

You’re likely to thrive if you:

• Have 5+ years of experience in B2B marketing, vertical marketing, or communications, preferably within hospitality or payment verticals
• We see additional value with proven experience from hospitality tech solutions (PMS, OBE etc.) and integrated payments
• Know how to build and execute multi-channel marketing plans in a matrixed, international environment
• Are confident creating and managing content and campaigns that resonate with both sales teams and customers
• Thrive in cross-functional environments, using your communication and collaboration skills to align stakeholders and influence decisions without formal authority
• Are hands-on and delivery-oriented, you enjoy moving from strategy to execution
• Are fluent in English (other European languages are a plus)

What We Offer

When you join us, you’re not just getting a job. You’re joining a company that’s investing in its future — and in yours.

• Competitive salary and performance-based rewards
• Structured onboarding and tailored development plans
• Flexible, hybrid work model and adjustable working hours
• Home office equipment and the latest tech tools
• Comprehensive health and dental coverage
• A diverse, supportive team that values collaboration and curiosity
• Employee referral bonuses, because great people know great people