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Marketing Activations Producer at New Museum in New York, NY
Job Description
Marketing Activations Producer
Full-time Regular · Location: New York, NY, US
Job Title: Marketing Activations Producer
Department: Department of External Affairs
FLSA Status: Exempt
Employment Status: Full-Time
Hours Per Week: Monday-Friday, 10 AM- 6 PM (w/flexibility to work evenings/weekends)
Union Position: Yes
Grade Level: 2
Salary: $68,301.39
Reports to: Director of Marketing and Communications
POSITION OVERVIEW
The Marketing Activations Producer will lead the creation, development, and execution of a new series of marketing activations, including those developed internally by the New Museum as well as those developed in collaboration with brands and other external partners. They will lead the cultivation of marketing partnerships with brand-aligned companies and organizations, resulting in events, activations, and products that increase attendance and audience participation, multiply communication and PR opportunities, and create value for the New Museum through earned revenue and in-kind support. As part of this work, the Marketing Activations Producer will work with Department of External Affairs (DEA) colleagues to translate internally generated marketing activations and brand partnerships, when appropriate, into digital content for New Museum social media channels. Reporting to the Director of Marketing and Communications, this role will work cross-functionally across the New Museum with colleagues in Special Events, Curatorial, Development, Visitor Experience, New Museum Store, NEW INC, and Oberon. Please note that this is a six-month, full-time contract position.
RESPONSIBILITIES
- Produce audience-building marketing events from conceptualization to execution.
- Create partnerships with New Museum-aligned companies and organizations to expand both the Museum’s audiences and, in turn, its revenue.
- Secure and organize brand-aligned pop-ups in the New Museum Store, Sky Rooms, Lobby, and other interstitial spaces, in collaboration with different New Museum departments (including Visitor Experience, Curatorial, Development, etc.).
- In collaboration with the Digital Content Producer, assist with the development of the New Museum’s longform video strategy and YouTube monetization, including the creation of production plans and budgets.
- For existing partnerships and relationships with brands held by the New Museum’s Development team, act as DEA liaison and offer strategies for partner visibility on the Museum’s channels.
- Cultivate opportunities for the New Museum to expand its presence and revenue streams beyond its walls.
QUALIFICATIONS
- 2–4 years of experience in creative production with arts and cultural organizations.
- Experience forging relationships and securing partnerships that create brand value.
- Tapped into trends in culture, but more importantly, able to identify and execute on opportunities to engage with these trends.
- Capable of managing production timelines and resources to ensure that events and content are delivered on-time and on-budget.
- Strong project management skills and ability to lead complex teams of internal and external stakeholders.
BENEFITS
We offer a full comprehensive benefits package that includes Medical, Dental, Vision, Employee Assistance Program (EAP), Flexible Spending Account (FSA), Employer funded Health Reimbursement Program through the Difference Card, Commuter Benefits Program through the Difference Card, Voluntary Short Term Disability Plan and Long-Term Disability, Life Insurance, Retirement Plan, and other voluntary benefits.
PAID TIME OFF AND HOLIDAYS
We offer full-time employees 15 days of paid time off days, 8 sick days, and 13 holidays as applicable through the fiscal year. We recognize that it is highly unlikely that someone meets 100% of the qualifications for a role. If much of this job description describes you, then please apply for this role.
We recognize that it is highly unlikely that someone meets 100% of the qualifications for a role. If much of this job description describes you, then please apply for this role.
About the New Museum
Founded in 1977, the New Museum is a leading destination for new art and new ideas. It is Manhattan's only dedicated contemporary art museum and is respected internationally for the adventurousness and global scope of its curatorial program. Since opening on Bowery in 2007, over 3.8 million have visited the Museum or attended programs and events, and the Museum has presented 90+ exhibitions with 500 artists from 60 countries around the globe, and 650+ public programs ranging from live performances, conferences, residencies, screening, afterschool programs, and family days. The New Museum has a current operating budget of $10.6 million and approximately 120 full-and part-time employees.
For more information about the New Museum and its programs, please visit www.newmuseum.org
Equal Opportunity Employer
The New Museum of Contemporary Art believes that all persons are entitled to Equal Employment Opportunity and we do not discriminate against our staff members or applicants for employment because of race, creed, color, religion, national origin, gender identity and expression, sex, age, disability, marital status, political affiliation, sexual orientation, genetic information, or veteran or citizenship status provided they are qualified and meet the requirements for the job. The New Museum provides reasonable accommodation to candidates with disabilities. As per New York State Guidelines, all candidates hired must be vaccinated with the COVID vaccine.