Coordinator, Marketing at New Era Cap in Buffalo, NY

New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.

Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand.

Interested in working with us? Check out this exciting opportunity at New Era Cap’s Headquarters (HQ) building located in downtown Buffalo, NY. This role is 100% on-site, encouraging employees to collaborate and connect in person five days a week. HQ offers an inviting atmosphere, complete with an on-site café, fitness center, and Flagship store.

Apply to join New Era's team!

The Coordinator, Marketing is responsible for the day-to-day execution and coordination of New Era's licensed marketing initiatives, supporting product launches, influencer seeding, league campaigns, and special projects across key sports properties. This position plays a critical role in ensuring marketing projects move efficiently from concept to execution through strong organization, communication, and attention to detail. The ideal candidate is highly organized, process-oriented, and passionate about sports, product, and culture. They thrive in a fast-paced environment, can manage multiple priorities simultaneously, and are eager to contribute across a variety of marketing functions including product management, inventory coordination, and content development.

The Marketing team at New Era Cap is responsible for developing and executing strategies that elevate brand awareness, drive consumer engagement, and support product launches across global markets. They collaborate with cross-functional teams to create impactful campaigns, tell compelling brand stories, and ensure consistent messaging that strengthens New Era’s position in sport, culture, and lifestyle.

Responsibilities

• Order, manage, and maintain inventory for league marketing programs, product launches, events, athlete, and influencer initiatives
• Manage the coordination and fulfillment of product sample sets for marketing photography, productions, events, and other campaign needs
• Partner with internal product teams to gather product details, design inspiration, storytelling elements, and launch information for marketing initiatives
• Assist relationship manager with custom product development projects, coordinating timelines and communication between cross-functional teams
• Coordinate monthly product seeding programs for influencers and other key brand contacts
• Write and maintain product copy for marketing materials, presentations, product launch recaps, and digital marketing needs
• Assist in developing product storytelling by translating product design details, inspiration, and key features into consumer-facing marketing content
• Manage purchase requisitions, invoices, and other related administrative processes for the marketing team
• Maintain accurate records, inventories, and reporting documentation across marketing programs
• Support special projects and cross-functional initiatives as assigned
• Keep all sensitive information confidential
• Other duties as assigned

Knowledge, Skills and Abilities

• Ability to demonstrate industry knowledge in project management, marketing design principals and procedures
• Excellent verbal and written communication skills
• Proficiency in Microsoft PowerPoint and Excel required; ability to create engaging presentations and visual aids for internal and external stakeholders
• Accuracy and deep attention to detail; highly organized
• Strong teamwork and relationship-building skills
• Demonstrated ability to manage projects and multitask
• Meet deadlines in a fast-paced environment
• Ability to work in a collaborative environment across organizational structures.
• Exceptional problem-solving skills
• Conceptual, creative thinker who can thrive in a fast-paced environment
• Ability to be proactive and flexible in the face of change and last-minute requirements
• Ability to maintain a flexible schedule; evenings and weekends may be required

Education and Experience

• Bachelor’s degree in Business Administration, Marketing or a related field preferred; relevant job experience in lieu of degree will be considered
• One (1) to three (3) years of marketing experience in sports or apparel required
• Creative agency experience preferred

Travel Requirement

• The location for this position is 100% on-site in Buffalo, NY
• 0% to 10%; domestic and/or global

The salary range for this posted position is $50,000 - $60,000 (plus bonus & benefits) and pertains to candidates located in Western New York. Actual compensation will fall within this range and is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.

New Era Cap, LLC’s casual work environment celebrates individuality and encourages employees to showcase their personal style. We pride ourselves on offering competitive compensation, a generous PTO policy, along with world-class benefits designed to promote health, financial stability, and personal growth.

As an employee, you'll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and professional development opportunities right here on-site. We can't wait for you to experience all that our dynamic workplace has to offer!

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