Brand Manager at Netcrawler Inc in Toronto, Ontario, CA

Job Description

Lead the planning and execution brand campaigns

• Plan and deliver full year integrated marketing/brand campaign calendars with Business units, Products, and Agency partners, including awareness building and acquisition, base upsell, cross-sell and lifecycle management campaigns
• Lead small, medium, and large sized cross functional campaigns – from the development of insight-driven communications briefs through to in-market execution and post campaign analysis
• Manage the execution of production process – working closely with internal, agency and production partners to meet deadlines and track campaigns
• Manage the implementation of communication programs with a quarter over quarter outlook
• Thoroughly understand production processes, actively explore opportunities to improve speed to market and efficiency
• Regularly communicate project status and timeline updates to internal stakeholders
• Publish project post-analysis reports with recommendations for future campaigns
• Monitor and evaluate competitive activities and share points of view on opportunities
• Prioritize and juggle many tasks and projects at once.
• Effectivity work within a team environment.

Brand positioning development

• Create brand differentiation in market to achieve business targets and capture the greatest share
• Work closely with internal team counterparts to understand and shape brand strategy, business requirements, product details, and consumer insights
• Ensure product alignment to overarching brand strategy
• Develop and evolve brand positioning campaign to enhance brand recognition and brand health