Marketing Coordinator at NESN in Watertown, MA

Marketing Coordinator

Regular Full-Time · Location: Watertown, MA, US

We are seeking a driven, creative, and highly organized Marketing Coordinator to join our team. Reporting to the Associate Director of Marketing, this role will support the development and execution of integrated marketing strategies, campaigns, and initiatives that promote NESN and SportsNet Pittsburgh across multiple platforms.

As a key member of the marketing team, you'll help manage promotional campaigns across owned, earned, and paid channels while leveraging data and performance insights to optimize results and drive continuous improvement. You'll collaborate with cross-functional teams to bring marketing initiatives to life through sales sponsorships, fan engagement events and activations, social and original content, programming, and the networks' digital products.

This is an exciting opportunity for a collaborative, curious, and motivated marketer who thrives in a fast-paced environment. You'll gain broad exposure to every facet of the marketing function, working alongside experts in brand strategy, performance marketing, lifecycle marketing, and customer experience while building the skills to become a well-rounded, full-funnel marketing professional.

Essential Duties and Responsibilities:

• Implement on- and off-network marketing initiatives that promote programming tune-in, branded products, and other company initiatives across web, CTV, print, outdoor, radio, and other channels.
• Schedule, write, and distribute promotional copy for on-network live reads (NESN and SportsNet Pittsburgh), NESN marketing newsletters, push notifications, and off-network campaigns.
• Own the end-to-end process of creative asset development with the in-house Design & Production teams, including developing creative briefs, proofing assets, coordinating delivery, and reporting on key performance metrics.
• Track campaign performance across Meta, Google, TikTok, X, and other platforms, conducting measurement and testing to continuously optimize NESN's media mix.
• Partner with the Lifecycle Marketing Manager to create, proof, and optimize customer communications, including emails, push notifications, and other CRM messaging, leveraging performance insights and best practices to improve engagement and retention.
• Craft marketing copy and messaging frameworks for organic and paid social media promotions that align with various stages of the marketing funnel.
• Help create and execute marketing plans and assets featuring NESN on-air talent to support initiatives throughout the year, partnering closely with the Social and Content teams on ideation, execution, and measurement.
• Assist the Customer Care Lead by responding to fan support inquiries and monitoring customer support queues and escalations as needed.
• Lead project management efforts for contests and sweepstakes in partnership with Sales, Creative Services, Social, Content, UI/UX, and Legal.
• Assist the Sales, Marketing, and Digital teams in planning and executing client, fan, and company events.
• Manage premium merchandise inventory and coordinate related activities.
• Successfully complete other related assignments and duties as needed.

We believe in the potential within every individual. If you’re passionate about this role, we encourage you to apply even if you do not meet all of the requirements that are listed within this job description.

Qualifications:

• Bachelor's degree and 2–4 years of experience implementing marketing programs and promotions.
• Experience working for a professional or collegiate sports team, media organization, or related entity is a plus.
• Detail-oriented with exceptional organizational skills.
• Excellent writing skills, with the ability to develop compelling, results-oriented copy.
• Experience with social media and influencer strategy, CRM, SEO, and/or performance marketing is a plus.
• Strong ability to work collaboratively in a team-oriented environment across various departments.
• Ability to work onsite in the Watertown office four days per week.
• Ability to attend events on evenings and weekends, as needed.
• Proficiency with Microsoft Office and Google Workspace; experience with WideOrbit is a plus.
• Must embrace NESN's Core Values: People, Customer Focus, Adaptability, Teamwork, Diversity, Integrity, Accountability, Passion, and Social Responsibility.

The expected salary range for this position is $55,000 to $61,000 annually. The final offer will be determined by a variety of factors, including the candidate's experience, knowledge, skills, and internal equity.

We believe that when team members feel supported, they are more engaged, productive, and innovative. If you're looking for a workplace that celebrates people and their personal and professional growth, you've come to the right place.

Some of the benefits we provide include:

• Medical and Dental plans which are currently funded by NESN at approximately 85%
• Pre-Tax HSA, FSA and Dependent Care Account
• 401(k) plan with employer match of 100% up to the first 6% of compensation, 3% contribution through Safe Harbor and discretionary profit sharing of up to 6%.
• Life Insurance, AD&D, Short and Long-Term Disability which are currently 100% funded by NESN
• Paid parental leave
• Time Off Benefits - Eligible NESN Employees accrue Paid Time Off equaling 160 hours or 20 days for the full year
• Team Store Discounts - Employees will receive a discount of 50% at the Red Sox Team Store and 25% off at the Bruins Pro Shop with a valid NESN Employee ID
• Paid Volunteerism - NESN provides eligible employees with up to 24 hours (3 days) of paid time to participate in NESN Connects events.
• Tuition Reimbursement - NESN provides a generous Tuition Reimbursement Program to assist employees who aspire to further their education to learn & grow within their careers.
• MBTA Reimbursement - Eligible employees may be reimbursed up to $100 per month for the use of Mass Transit if it is their primary mode of transportation to & from work
• Travel Assistance & ID Theft Protection
• Estate Guidance - The Hartford helps employees protect their family’s future by creating a customized and legally binding will online using a simple but comprehensive online questionnaire.
• Additional Perks & Employee Discounts - As a NESN employee, you are eligible for other discounts & perks such as pet insurance, tickets, travel, dry cleaning, mobile phones, and much more!

Who We Are

NESN (New England Sports Network) is owned by Fenway Sports Group, which also owns the Boston Red Sox among other holdings, and Delaware North, owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials.

As of 2023, NESN manages SportsNet Pittsburgh, a newly branded regional sports network that televises Pittsburgh Penguins and Pirates games, as well as local college sports, original content and more in PA, WV, and portions of MD, OH and NY.

Our professional environment is passionate, adaptable, creative, and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration.

NESN is an Equal Opportunity Employer (EOE) committed to fostering a diverse, inclusive, and equitable workplace. We prohibit discrimination and harassment of any kind. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, national origin, age, disability status, protected veteran status, or any other characteristic protected by federal, state, or local law.

NESN is dedicated to providing reasonable accommodations to qualified job applicants with disabilities. If you need an accommodation to participate in the application or interview process, please contact our HR team at jobs@nesn.com or 617-536-9233.

NESN participates in the E-Verify program, a service of the Department of Homeland Security (DHS) and Social Security Administration (SSA), to confirm the employment eligibility of all newly hired employees. All offers of employment are conditioned upon successful completion of the E-Verify process. Learn more at www.e-verify.gov.