Demand Generation / ABM Specialist - Onsite… at Neolytix · Pasig

Job Title: Demand Generation / ABM Specialist

Location: Gurugram, UK Shift (1.30 pm to 10.30 pm)

About the Company

With over 13 years of expertise in healthcare operations, Neolytix specializes in AI-driven solutions that reduce costs, boost revenues, and enhance patient experiences. Our deep industry knowledge combined with cutting-edge technology delivers long-term value for healthcare organizations in United States.

Role Overview

The Demand Generation/ABM Specialist will be responsible for planning and executing multi-channel campaigns that drive qualified leads and revenue. You’ll oversee our Account-Based Marketing strategy, leverage HubSpot to manage marketing automation, and provide data-driven insights to our sales and executive teams.

This is a hands-on role that combines strategic thinking, market research, CRM administration, and performance analytics.

Key Responsibilities

1. Demand Generation Strategy & Execution

• Develop and implement integrated campaigns (email, paid media, content syndication, webinars, etc.) to drive top-of-funnel leads.
• Collaborate with content and design teams to create compelling content that resonates with target personas.
• Monitor and optimize campaign performance to increase conversion rates and improve ROI.

1. Account-Based Marketing (ABM)

• Identify and segment high-value accounts in collaboration with sales leadership.
• Design personalized ABM playbooks—including messaging, content, and outreach sequences—to engage target accounts.
• Track account engagement and pipeline progression; iterate on ABM tactics based on data-driven insights.

1. HubSpot Administration & Automation

• Administer HubSpot for marketing automation, including setting up workflows, lead scoring, nurturing sequences, and integrations with other tools.
• Ensure proper tracking of leads, MQLs, SQLs, and opportunities across the entire funnel.
• Maintain data hygiene, manage user permissions, and troubleshoot technical issues as needed.

1. Analytics & Reporting

• Develop and maintain dashboards within HubSpot (and/or BI tools) to track key performance metrics (lead volume, pipeline velocity, customer acquisition costs, etc.).
• Analyze campaign performance, funnel metrics, and ABM effectiveness; present insights to leadership.
• Make strategic recommendations based on data to optimize spend, focus, and targeting.

1. Market Research & Competitive Analysis

• Conduct in-depth market and competitor research to identify new opportunities, trends, and best practices.
• Translate research findings into actionable strategies for customer segmentation and targeting.
• Stay current on industry trends, marketing technology advancements, and competitor campaigns.

1. Collaboration & Cross-Functional Alignment

• Work closely with sales teams to ensure seamless handoffs of leads, alignment on target account lists, and continuous feedback loops.
• Partner with product marketing to refine positioning, messaging, and product differentiators.
• Coordinate with content and design teams to develop assets that support ABM and demand generation efforts.

1. Budget & Resource Management

• Manage allocated marketing budgets for campaigns; optimize spend across channels.
• Recommend new tools, technologies, or resources to enhance the effectiveness of ABM and demand generation programs.

1. Process Optimization

• Continually refine workflows, lead management processes, and campaign execution steps to streamline operations.
• Document best practices and standard operating procedures for future scalability.

Qualifications

• Education: Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• Experience: 3–5+ years in a B2B marketing role with a proven track record in demand generation and/or ABM.
• HubSpot Expertise: Hands-on experience administering HubSpot (or equivalent marketing automation platform), including setting up workflows, dashboards, and integrations.
• Technical & Analytical Skills: Proficient in marketing analytics, data reporting, segmentation strategies, and A/B testing.
• Industry Knowledge: Understanding of B2B buying cycles, SaaS products, and complex sales funnels.
• Communication & Collaboration: Excellent verbal and written communication skills; experience working with cross-functional teams, including sales and product marketing.
• Market Research: Ability to perform competitor and market analyses to inform campaign strategies.
• Project Management: Strong organizational and time-management skills with attention to detail.

Preferred Skills

• Knowledge of other martech or CRM tools (HubSpot, Salesforce etc.).
• Familiarity with ABM platforms or intent-data providers (Definitive, ZoomInfo, Warmly, Demandbase, Terminus, etc.).
• Certifications in HubSpot or other marketing automation platforms are a plus.

Why Join Us

• Growth Opportunities: Work on cutting-edge demand generation and ABM strategies in a high-growth environment.
• Impactful Role: Drive measurable results that directly contribute to top-line revenue.
• Collaborative Culture: Join a supportive, cross-functional team that values innovation and open communication.
• Competitive Compensation: Attractive salary and benefits package, along with performance-based bonuses/incentives.