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#EG Product Marketing & Market Development Lead (AI… at NCS · SG
Skills
Job Description
Company Description
NCS is a leading AI Tech Services company. With a 15,000-strong team across the Asia Pacific, NCS scales its platforms and capabilities to provide clients with greater agility and AI expertise across a range of Industries. Embracing a strong ecosystem of global partners, NCS transforms technology services delivery combining AI with digital resilience to drive real business impact. NCS is a subsidiary of the Singtel Group
Job Description
Role purpose
Bring market, customer and commercial thinking into an AI Factory.
Turn platforms, products and technical capabilities into clear propositions that sales teams and clients can understand, buy and adopt.
Help and support product owners develop a strong point of view on their markets, industries and products.
Own and manage the AI Factory product repository as the authoritative source for product, commercial, technical and marketing information.
Connect product strategy, market development, sales enablement and selected client delivery activities.
Core responsibilities
Own product marketing across the AI Factory, including market segmentation, target buyers, customer needs, positioning, messaging, differentiation and value propositions.
Conduct market, industry, competitor and technology scans to identify opportunities, threats and portfolio gaps.
Translate market insight and client feedback into product strategy, priorities, packaging and roadmap recommendations.
Work with product owners to define the problem each product solves, for whom, why it is differentiated and how it should be positioned in specific industries and markets.
Develop strong points of view around the products and the business or industry changes they address.
Create and maintain sales and marketing content, including product presentations, propositions, solution briefs, client stories, proposal content, demonstrations and website material.
Support sales and presales teams with account preparation, opportunity qualification, product selection, presentations, proposals and executive client conversations.
Plan and support events, launches, campaigns, demonstrations, customer councils and thought-leadership activities.
Ensure consistent product language and messaging across product owners, sales, marketing and delivery teams.
Work with product owners to gather customer feedback, evidence, references and measurable outcomes.
Help turn successful client projects into repeatable propositions, packaged products and reusable sales material.
Participate in selected presales and delivery engagements where market, product or client leadership is required.
Where appropriate, own defined client workstreams or smaller engagements, particularly those involving discovery, product strategy, adoption or proposition development.
Support portfolio reviews by bringing a market and commercial perspective to investment, lifecycle and prioritisation decisions.
Product repository ownership
Own the structure, content and ongoing management of the AI Factory product repository.
Maintain the repository as the single point of access for product cards and associated marketing, sales, technical, commercial and legal material.
Define and maintain the product taxonomy, information standards and minimum content required for each product.
Work with product owners to ensure product cards, lifecycle stages, positioning, evidence and supporting material remain accurate and current.
Establish content owners, review dates and update cadences, following up where information is incomplete or out of date.
Maintain links to approved presentations, proposals, technical documents, pricing material, license and support options, and contract templates.
Coordinate with Marketing, Legal, Commercial, Engineering and Delivery to ensure controlled material is current and appropriately accessible.
Use the repository to improve portfolio visibility, identify content or product gaps and support portfolio decisions.
Define the requirements for progressively automating the repository through SharePoint, access controls and connections to authoritative data sources.
Expected outcomes
Clear positioning and differentiated value propositions for priority AI Factory products.
Product owners who can articulate a credible market and industry point of view.
A current, trusted and well-governed product repository used across the organisation.
Stronger and consistent sales material, product content and client presentations.
Better connection between market demand, client feedback and product roadmaps.
Faster conversion of successful projects into repeatable and scalable products.
Improved confidence within sales and support teams when positioning and selling AI Factory products.
Increased product adoption and external visibility for the AI Factory.
Qualifications
Profile
Strong product marketing, product strategy, proposition development or market-development experience.
Comfortable working across marketing, sales, product, engineering and delivery.
Able to understand complex AI and technology products and translate them into compelling business language.
Strong writer, storyteller and presentation creator, with confidence in senior client conversations.
Commercially minded and comfortable supporting opportunities from early positioning through delivery and adoption.
Structured and disciplined in managing product information, content governance and multiple stakeholders.
Practical and hands-on: able to create the strategy, build the content, manage the repository and participate directly in client work.
Industry experience and familiarity with enterprise AI, digital platforms or technology services would be valuable.
Additional Information
We are driven by our AEIOU beliefs—Adventure, Excellence, Integrity, Ownership, and Unity—and we seek individuals who embody these values in both their professional and personal lives. We are committed to our Impact: Valuing our clients, Growing our people, and Creating our future.
Together, we make the extraordinary happen.
Learn more about us at ncs.co and visit our LinkedIn career site.
Scam Alert
We are aware of fraudulent job offers and impersonations of NCS recruiters. Phishing emails using convincing-looking but fake addresses are also commonly used to trick you into thinking that they come from official NCS sources.
Please note that all official communications from NCS Group will only be sent from verified corporate email addresses. Always check that the sender’s email address ends with the genuine NCS domain, @ncs.com.sg/ @ncs.co and beware of extra letters, symbols or misspellings. When in doubt, verify the sender’s identity by contacting us at reachus@ncs.com.sg.