English SEO Content Lead at Nawy Real Estate in Cairo, Cairo, Egypt

SEO Content Strategy & Planning

• Develop and execute the English SEO content strategy in alignment with overall SEO and business objectives.
• Identify content opportunities based on keyword research, search demand, competitor analysis, SERP trends, and business priorities across traditional search and AI-powered search experiences.
• Identify opportunities related to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
• Own the planning and delivery of the English SEO content calendar, ensuring priorities are aligned with business and SEO goals.
• Assign topics and content briefs based on team capacity, expertise, priorities, and expected SEO impact.

SEO Content Quality & Optimization

• Establish and maintain SEO content guidelines and standards for English-language content.
• Ensure content follows SEO best practices across:
  • Search intent and topical relevance
  • Keyword targeting and semantic relevance
  • Internal linking
  • E-E-A-T
  • On-page SEO
  • Content structure and FAQs
  • Metadata
  • Entity optimization
  • AI-search visibility
• Conduct regular content audits to identify opportunities for updating, consolidating, improving, or removing content.
• Maintain consistency across English content in terms of tone of voice, terminology, formatting, accuracy, and SEO standards.

AI Integration & Content Innovation

• Integrate AI tools and workflows into the English SEO content production process to improve research, ideation, optimization, efficiency, and content scalability.
• Develop and maintain AI prompting frameworks, templates, and workflows for different content types and SEO use cases.
• Regularly audit AI-assisted content to identify issues such as factual inaccuracies, hallucinations, generic or repetitive writing, keyword stuffing, lack of originality, poor search-intent alignment, and potential quality issues.

Performance & Analytics

• Monitor the performance of English SEO content using tools such as Google Search Console, GA4, Ahrefs, and AI visibility platforms.
• Analyze organic clicks, impressions, rankings, CTR, organic traffic, conversions, and content engagement.
• Identify content performance trends and translate insights into actionable optimization opportunities.
• Measure the impact of content updates and SEO initiatives and continuously refine the content strategy based on performance data.
• Prepare regular English SEO content performance reports, highlighting key results, insights, opportunities, and areas for improvement.

Team Leadership & Collaboration

• Lead and mentor the English SEO content team, ensuring clear priorities, workflows, and performance expectations.

• Support the development of writers through coaching, training, feedback, and knowledge sharing.

• Collaborate with the Senior Writer and Editor to maintain content quality, productivity, consistency, and editorial standards.

• Promote continuous learning and adoption of evolving SEO, content, and AI best practices across the team.

• Collaborate with Technical SEO, Product, Inventory, and other relevant teams to align content priorities and ensure effective execution.

• 4+ years of experience in SEO content, digital content, or editorial roles, with strong experience in English-language SEO.

• Proven experience in leading, mentoring, and developing content teams.

• Strong understanding of AI-assisted content workflows and emerging AI search experiences, including AEO/GEO.

• Strong analytical and problem-solving skills.

• Experience using SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar platforms.

• Experience in the real estate industry is a strong plus, particularly experience creating SEO content for real estate platforms, property marketplaces, developers, or related businesses.