Marketing Officer – Student Recruitment (Official… at Navitas · Kandy

companyDescription
Edith Cowan University (ECU) Sri Lanka is the first Australian university to establish a direct campus in Sri Lanka, offering students the opportunity to experience an authentic Australian education. We deliver pathway and bachelor’s programs that reflect the same academic excellence, teaching quality, and student-focused approach as ECU Australia.
As a Marketing Officer – Student Recruitment, officially designated as a Recruitment Officer, you will join the Marketing Team and contribute to the strategic growth and visibility of ECU Sri Lanka. This is a marketing-focused role involving student outreach, lead generation, relationship building, and enrolment conversion, and is not related to human resources recruitment.
jobDescription
Student Recruitment and Outreach
Promote university and college programs to prospective students, parents, schools, and education agents.
Attend education fairs, school visits, tuition-class engagements, open days, and virtual events to generate prospective student leads.
Provide accurate and timely program information to potential applicants.
Build and maintain relationships with schools, agents, students, parents, and other relevant stakeholders.
Lead Management and Conversion
Manage student enquiries promptly through CRM systems such as Salesforce.
Follow up with prospective students through calls, emails, messages, and other communication channels.
Nurture and convert leads in line with intake and enrolment targets.
Maintain accurate records of enquiries, follow-ups, applications, and student progress.
Application and Enrolment Support
Guide prospective students through the application process and required documentation.
Track applications through the offer, acceptance, and enrolment stages.
Coordinate with relevant internal teams to ensure a smooth applicant experience.
Marketing and Promotion
Support marketing campaigns targeting key intakes, programs, and student segments.
Contribute to digital marketing, social media, outreach, and lead-generation activities.
Assist in developing promotional content and campaign ideas based on prospective student interests and market trends.
Represent ECU Sri Lanka professionally at marketing, promotional, and student recruitment activities.
Customer Service
Provide high-quality support to prospective students and their families.
Respond to enquiries professionally and maintain a positive student experience.
Represent the institution positively across all communication and engagement activities.
Maintain confidentiality and comply with relevant data protection requirements.
qualifications
Part or full qualification in Marketing CIM/SLIM or Bachelor’s degree in Marketing, Business Management would be an added advantage.
Experience in marketing, student recruitment, sales, business development, or customer service. Experience in the education industry will be an added advantage.
Strong communication and interpersonal skills, with the ability to engage confidently with students, parents, school representatives, and education agents.
Ability to work effectively in a target-driven and fast-paced environment.
Strong organisational and time-management skills, with the ability to manage multiple leads, campaigns, and deadlines.
A proactive, customer-focused, and results-oriented approach to student engagement and lead conversion.
additionalInformation
Our main campus in Colombo, Sri Lanka, is conveniently situated between the CBD and the Parliament area, close to restaurants, shopping, and other amenities. Located within a multifunctional building, the campus features purpose-built biomedical, engineering, and computer laboratories, a digital hub, a large modern library, contemporary classrooms, student collaboration spaces, and a coffee lounge.
Our Kandy College is located on Peradeniya Road.
How to Apply
Applications will be assessed upon receipt, and interested candidates are encouraged to apply at the earliest opportunity.
All applicants must have full working rights in Sri Lanka to be considered.
Edith Cowan University Sri Lanka staff are employed by Australian College of Business and Technology Pvt Ltd, part of the Navitas Group. Navitas is a leading global provider of educational services and learning solutions.
To view other opportunities, please visit navitas.com/careers.