Digital Media Optimisation Manager (12… at NatWest Group · London

Digital Media Optimisation Manager (12 months) Location: London Join us as a Digital Media Optimisation Manager Step into a hands-on role where you’ll lead end-to-end digital media buying across core digital channels, working within a hybrid team to drive performance and impact You’ll take ownership of campaign build, trafficking, budget deployment, pacing and optimisation, securing delivery against commercial objectives with strong financial and operational control Act as the central integrator, championing alignment across owned, earned and paid media strategies, and bringing stakeholders together around a cohesive, performance-driven media approach We're offering this role for a period of 12 months What you’ll do As our Digital Media Optimisation Manager, you’ll take ownership of the planning, optimisation, and delivery of digital and social media campaigns, securing alignment with objectives, budget, compliance standards and performance targets across your assigned Franchise. A key part of this role is managing timelines, deliverables and stakeholder communications, clearly surfacing spend status and performance to enable rapid, well-informed decision-making. Using your specialist expertise, you’ll oversee cross-platform digital and social media planning and in-flight optimisation. In your day-to-day, you’ll be: Coordinating specialist teams and managing financial processes, including purchase order management and accurate reporting Delivering actionable insights through performance tracking and post-campaign analysis Securing effective budget deployment and bidding strategies across channels, so activity works in sync and can adapt quickly to changing objectives or priorities Tracking campaign performance in real time, delivering rapid insight and recommending creative and strategic optimisations to drive continuous improvement Produce timely, actionable spend and performance read-outs focused on key buying levers such as inventory, bids, audiences, creative and frequency, with clear recommended next actions The skills you'll need We’re looking for a digitally fluent media optimisation leader with strong experience in social and digital media planning and optimisation, ideally gained within a complex, matrix organisation. You’ll bring an analytical, performance‑driven mindset, using reporting and insight to continuously optimise campaigns and improve outcomes. You’ll also be confident coordinating cross‑functional teams and influencing senior stakeholders, using performance analysis and evidence‑led recommendations to shape future strategy. You’ll also bring: Relevant, practitioner‑oriented certifications such as Meta Blueprint, Google Video Ads or LinkedIn Insider Advanced proficiency in Sprinklr or similar social media management platforms A strong understanding of production workflows, creative and media best practices, and the asset requirements needed to deliver high‑performing campaigns Solid financial‑management experience, including purchase‑order processes, reconciliation and budget control Knowledge of relevant policies, regulations and risk management standards Hours 35 Job Posting Closing Date: 11/05/2026 Ways of Working:Hybrid